Renato Ramos

Responsible for the redesign, relaunch, rebranding, development, ongoing management and long-term strategy for Avianca’s AMIGO loyalty program. After a two-year product and communication strategy restructuring work, AMIGO frequent flyer program improved important KPIs: • 100% increase in registered customers, reaching 4 million members; • Tripled program revenue by selling points to non-air partners for two consecutive years;

• Reporting to the CEO leading a team of 5 senior consultants encompassing Strategy and Communication Planning, responsible for the launch, development and processes design of the Strategic Planning department of a full-service advertising agency with clients such as Mercedes-Benz, Johnson & Johnson, NET (Cable TV), Rossi (Real estate); • Head of Planning and Media for the Star Alliance Loyalty 2013 Status Match Campaign;

• Head of Marketing, loyalty, digital and communications strategy and execution. • Reporting to the Marketing Director Director, leading a team of 70 encompassing Product development, Online and Offline Campaigns, Sponsorships and Events; • Responsible for an annual Marketing Budget of USD$100M;