René Brockhaus

Angestellt, Senior Commercial Affairs Manager, Universal Music GmbH.

Berlin, Deutschland

Fähigkeiten und Kenntnisse

Kenntnisse im Bereich Musikwirtschaft
digitaler Vertrieb
Online Marketing
Mobile Music
Digitale Medien
Digitale Musik
Streaming Strategy
Playlist Optimizazion
Playlist Marketing
Projektmanagement
Content Management
SEO Marketing
systematisches Denken
Online-Produktmanagement
Pricing-Strategien
Online Shopping
see the bigger picture
Analysis
Pricing Management
Social Media Marketing
SEO Optimization
Produktmanagement
Pricing Strategy
Zuverlässigkeit
Eigeninitiative
Teamfähigkeit
Zielstrebigkeit
Einkauf

Werdegang

Berufserfahrung von René Brockhaus

  • Bis heute 8 Jahre und 4 Monate, seit Jan. 2016

    Senior Commercial Affairs Manager

    Universal Music GmbH.

    Commercial affairs including authority over the Universal Music price policy for digital products and campaign coordination for the German-speaking marketplaces. Development of pricing & streaming strategies. SEO Optimizazion in Music Services. Calculation of Price Elasticity for digital products including the effects of cannibalization within the same genre. Analysis of revenue and profitability performance across the entire product lifecycle.

  • 4 Jahre, Jan. 2012 - Dez. 2015

    Commercial Affairs Manager

    Universal Music GmbH

    Commercial affairs including authority over the Universal Music price policy for digital products and campaign coordination for the German-speaking marketplaces. Development of pricing strategies. Calculation of Price Elasticity for digital products including the effects of cannibalization within the same genre. Analysis of revenue and profitability performance across the entire product lifecycle. Identification of the right price level at the right stage in a product’s lifecycle.

  • 2 Jahre, Jan. 2010 - Dez. 2011

    Key Account & Marketing Manager

    Universal Music Digital

    Strategic and operational responsibility of key accounts.

  • 2 Jahre, Jan. 2008 - Dez. 2009

    Junior Content Manager

    Universal Music GmbH

    Creation of additional content for digital products. Recording of Artist Interviews. Configuration of content specials.

  • 1 Jahr und 4 Monate, März 2004 - Juni 2005

    Product Manager

    United One Records

Ausbildung von René Brockhaus

  • 3 Jahre und 5 Monate, Sep. 2005 - Jan. 2009

    Marketing / Finanzwirtschaft

    EWF Staatliche Europäische Wirtschaftsfachschule Berlin

  • 3 Jahre und 8 Monate, Feb. 2001 - Sep. 2004

    Kaufmann für audiovisuelle Medien

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Spanisch

    Grundlagen

Interessen

Musik
Film
Medien
Spielwaren
Streaming

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