Dr. Sandra Pennartz

Global Corporate Life Science Portfolio Squad Value proposition development, brand positioning and messaging, and go-to-market planning for analytical digital tools for translational research and drug development within the pharmaceutical and biotech industry (PharmaPendium, Embase)

Neurowissenschaftliche Erkenntnisse in Kombination mit professionellem, systemischem Coaching für Selbstmanagement, Empathie, Leadership und Leistungsfähigkeit.

Building the regional marketing plan for the central region, supporting and implementing the broad business strategy - Enhancing brand management and value proposition - Driving the introduction of new products - Leading strategic marketing projects in the central region

- Medizinisches Marketing für Hyaluronsäuren und PRP bei muskuloskelettalen Erkrankungen - Markteinführung und Positionierung von Hy-tissue PRP mit wissenschaftlichem Fokus - Budgetplanung und Management des Marketingmaterials, der Websites und Videos für Fidias Core Products - Unterstützung des AD Teams durch Seminare über wissenschaftliche Verkaufsargumente, Erklärung von Publikationen hinsichtlich der kommerziellen Strategie

Vorlesungen über Leadership & Management und Behavioral Decision Making sowie Case Studies im Masterstudiengang Digital Management

- Market entry of innovative CE-marked medical device/cell separation product, MACS ART Annexin V, for IVF treatment - New customer acquisition and KOL visits, workshops/seminars - Market analysis and marketing plan - Management of video production and social media for MACS ART Annexin V

https://youtu.be/XYg7KSsZZys - Successful positioning of neuroscience research products, product launches - Strategic planning, market analysis, marketing plan, roadmap - Marketing material and management of email channel, social media and website for neuroscience - Sales support and KOL visits, workshops/talks - Steady significant increase of turnover for Miltenyi's neuroscience research products - New customer acquisition, also for core products/instruments

- Concept, strategy and development of the new business area neuroscience - Development of innovative pioneer products for the acquisition of new customers (Neural Tissue Dissociation Kits (NTDKs), Myelin Removal Beads (MRB)etc.) - Management of the neuroscience research & development team - Management of research collaborations and research projects

"Gene expression analysis of neuronal precursors from adult mouse brain and differential screen for neural stem cell markers" http://kups.ub.uni-koeln.de/1320/

Systemisches und personenzentriertes Coaching, systemische Modelle und Tools, Persönlichkeitsentwicklung, Change Management in Organisationen: erfolgreiche Bewältigung der Chancen und Risiken von Veränderungsprozessen, Einzel-und Teamcoaching, lösungsorientierte Kommunikation

Title: "Gene expression analysis of neuronal precursors from adult mouse brain and differential screen for neural stem cell markers" (http://kups.ub.uni-koeln.de/1320/)