Sebastian triana

Lead and support user-centered projects through a combination of ethnographic, anthropological, future thinking and design research techniques to obtain actionable and tangible design insights. I then use these insights to create customer journeys and service blueprints that reflect the proposed design experience.

At Team International, I was responsible for analyzing the experience of digital products across multiple sectors such as oil & gas, healthcare and beauty & wellness. My role also included designing and evaluating prototypes (low and medium fidelity), conducting user interviews, and creating UX knowledge workshops for product owners. Additionally, I worked with Scrum methodologies to ensure the successful delivery of products. My work helped to ensure the successful development of digital products.

Creation of strategies and conducting branding workshops for the Rtaxi umbrella brand to increase its value. I oversaw the organization of department processes, supervised the creation of graphic pieces, and managed the graphic team. I developed strategies for brand and digital positioning, explored business evolution, and designed digital services to improve the brand's reach and impact. I ensured that all content adhered to best practices and complied with the company's policies and regulations.

The specialization in Product Design Management is designed for professionals who design and develop new products from concept to commercialization, applying the learning in real-world projects through user-centered and innovation-focused design methodologies, to make design a strategic activity for organizations.

As a graduate of the Advertising program at UJTL, you are recognized for your thought processes that promote the creative development of advertising discourse. Possible roles for graduates include: Executive, Creative, Media Planner, Production Director, Corporate Image Director, and Researcher.