Selina Lorenz

- Project manager and task lead for the ASCEND project, funded by the European Commission (Horizon Europe) - Development of business models for the energy and mobility sector - Research on digital sustainability and business model innovation for sustainability transformations

- Projects on corporate strategy and corporate development - In-house consulting - Close collaboration with the innovation department to realize new business opportunities - Support of the Executive Board by conducting analyses and developing concepts - Development of a program to promote agile approaches (principles, prerequisites, tools) in teams and realization in a pilot project with the company's corporate startup - Deputy to the Head of Corporate Business Development

- Responsible for project management of a product launch - Brand relaunch realization in four product categories - Project management to develop a product line's new brand identity - Planning and execution of an on-pack promotion

Corporate Business Development: Projects in the areas of corporate strategy, digitalization, and sustainability Innovation (Competence Center Meals): Project and product manager for convenience products in Switzerland and Germany (brands & private label) Key Account Management Retail Switzerland: Realization of market / sales analyses and key account management

- Consulting projects in the fields of innovation management and strategic development on topics like innovation culture, collaboration in the innovation process, ambidexterity, and network analysis. - In-depth research and data analysis on business innovation and development - Assistance in the development of scientific journal articles

- Strategic analyses (competitive and market analysis) - Strategy implementation project - Preparation of presentation and workshop on corporate strategy and the competitive landscape for Group Management

- Management of customer accounts - Placements of stock market orders

Focus on Business Development & Family Business: - Consulting project in the Swiss fast-moving consumer goods industry: Development of a market entry strategy for a Swiss SME - Consulting project regarding strategy execution for a Swiss convenience food provider - Master´s thesis: Managing ambidexterity - A case study to explore the role of ambidextrous leadership in enabling contextual ambidexterity (Grade: 6.0)

Field of Study: Business Administration Specialization: International Management and Entrepreneurship