Sergey Ovchinnikov

• the export issues to Europe and localizing to the region. • investing decisions to advance the business and increase the profit. • creating new products and import them on portfolio and conditions. • used HVAC equipment solution from EU. Currently responsible for launching the product range of kitchen appliances introducing it to the CIS market.

• Responsible for household appliances business in the CIS/ Germany, developing and bringing new products to the market, distribution in the various sales channels. • Recognized for capability to create outstanding product for different preferences. • Prospected for potential new clients. • Developed and drove: 3y business plan, product roadmap, product management. • Negotiated vendor service contracts and net prices to cut DDP prices. • Benchmarking & analyzing consumer demand, competitor activities.

• Responsible for MDA business in Russia and the CIS, > 60 customers. My sales team has boosted sales from $3,8M to $13,8M within a year. • Renewed sales development strategy for the next 3Y. • Guided the Sales team by adapting feedback, identified challenges and created solutions. • Launched the built-in range in the biggest retail store chain MVideo. Negotiated the largest contract to date worth $ 2 M., developed and drove promo campaigns for Partners. • Launched the first brand store Midea.

• Drove all facets of the business: Sales, Marketing & Development in Russia, oversaw the financial turnover ensuring the highest possible profitability. • Implemented and drove the sales strategy. • Increased market share by over 5% in a 3-year timespan from the ground up due fast responses to market opportunities. • Contributed to the organization of local production and their expansion over the country. • Overall management of Practic Ltd for supply of appliances and sinks to the local kitchen studios.

• Managed the company with 33 p. during downturn, successfully restructured the company and improved cash-flow from a negative to positive. • Headed up expansion of new premium brands achieving profitability. • Developed new business processes and the conception, implemented the sales targets and thus created an envisioned future for the company. • Coached the team to keep coming up with value-adding solutions for both the customer and the company, assembled cohesive key staff.

• Developed the distribution network from scratch based on the distribution agreements with customers acc. to the company's terms of business. • Responsible for Franke Kitchen Systems business (with focus on BIA and kitchen sanitary) and development of the most important customers in the regions. • Supported sales team to generate new sales using potential customer networks. Active support of customers. • Oversaw delivery and after-sales support of DIYs.