Sibylle Göttgens

I am a strategic global marketer with +20 years of experience in brands/innovation/transformation. Always combining my comprehensive traditional Marketing skills with newest Digital Marketing tools, such as cohort targeting, agile social media campaigns, CRM programs, Marketing Analytics to validate ROIs of Marketing invests or maximizing Customer Lifetime Value of an online D2C business. My profound consumer centric Marketing skills, experience in successful leading strong winning teams, my believe and data driven passion of Digital-first as the future in Marketing and passion to find new ways to improve consumers life and make them happier leads into sustainable growth for a brand or company.