Sim Yee Tat

Strategize with hoteliers, property owners and investors to realize their properties' full financial potential by matching products and services to meet their customized needs in product differentiation and spurring innovation in their organisation through competitive benchmarking. Handle all business development and sales force activities with the International and Regional sales team which includes prospecting new clients, building strong relationships with all in the travel and hospitality industry.

Led sales development, designated marketing programs, developed consistent communications for all audiences and conducted market research to client relations. Managing Search Engine Optimization, Search Engine Marketing, Online Media Buy, Pay-Per-Click Advertising and Mobile Advertising operations. Continually expand sales and marketing networks and partnerships for greater revenue generation.

Forging B2B and B2C strategic sales partnerships and optimizing Brand Activation and Engagement program, managing advertising and promotions and launching targeted sales campaigns to drive greater sales development and account management Key achievements: • Consistently earned top ranks in sales performance in every position by bringing revenues, profits and market share to new heights by 20% • Generated a 20% increase in sales leads through the deployment of a strategic marketing strategy

Initiate a full range of strategic sales and operations by establishing and fostering relationships with corporate clients through account management. Direct liaison between customers and sales, input domestic sales order into database, updating contract and involved in operations and management process analysis Key achievements: • Improved and resolved customer relationship issues by staying alert to potential problem areas and developing creative solutions to upgrade service quality standards

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