Sofia Capraro

- Planning, execution and optimisation of our digital marketing campaigns - Create a strategy based on the product strategy, launch plan and marketing plan tailored to JUKSEREI‘s target audience and drive their execution - Working with our digital marketing agency coordinating Google Ads and technical SEO projects - Ecommerce management and copywriting (website content, collection pages, product descriptions) - Monitoring and reporting of performance of all channels based on relevant KPI’s

- Planning and execution of the marketing strategy. - Design and implementation of email marketing campaigns and newsletters. - Planning and execution of campaigns across all online channels to drive engagement and generate leads. - Customer outreach to explain the product and gather insights to improve communication. - Organisation of an onsite conference in Zurich, Switzerland. - Ensure smooth running of day-to-day operations in the marketing team.

- Responsible for content on all of our social media channels: Twitter, YouTube, Discord, Telegram, Facebook, LinkedIn, Instagram and Tik Tok. - Content planning and calendarization. - Constant market research & identification of content needs in order to develop engaging content for our target audience. - Copywriting for social media. - Creation of video content for Instagram reels and Tik Tok about the company, its products and tech. - Weekly and monthly reports to optimize and improve metrics.

Zadig & Voltaire Argentina - Ecommerce management. - Communication channels organization (social media, e-mail, whatsapp). - Event organization. - Branding campaigns. - Web analytics. Tucci - Ecommerce management: photoshoot productions, product descriptions, comercial and communication management. - Leadership of web redesigns. - Creative proposals to enhance the brand image. - Mail marketing administration. - Influencer marketing. - Web analytics.

- Online and offline communication planning. - Ecommerce management: photoshoot productions, product descriptions, comercial and communication management, sales analysis. - Leadership of web redesigns. - Marketing actions organization for online and offline stores. - Social media content production. - Influencer marketing. - Event organization. - Web analytics.

- Support in the execution of the marketing strategy. - Ecommerce management: photoshoot production, product descriptions, sales analysis. - Social media management (Facebook, Instagram, Twitter). - SEM administration (Facebook campaigns). - Mail marketing organization. - CRM for VIP clients. - Press and PR management. - Event organization. - Co-branding with brands such as L'Oréal and Estée Lauder.

- Support in the execution of the marketing strategy of TKM Store. - Website content management. - Suppliers search, contact and relationship. - Stock control, shippings and logistics. - Customer service related to stock, order status, shipping policies, prices and complaint resolutions. - Social media management. - Article writing for TKM and Kidis. - Web analytics.

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