Susana Alvarez Gómez

Responsible for the coordination and control of market research studies focusing on product tests and ad hoc studies. Development of proposals and client quotations, client management, questionnaire design, research analysis, development of research conclusions and final presentation of results. Responsible for statistical analysis– Pricing, Brand image analysis, Segmentation, etc. Leads the Solution MarketQuest: set of analysis concept, product and price test tools

Definition and maintenance of quality parameters and indicators, quality control, management and performance processes for the ongoing assessment of Help Desk services. Analysis and feedback to other areas reporting to the Customer Support unit. Led the customer satisfaction project developed by the customer support centre. Survey design, analysis of results and definition of future actions based on satisfaction levels. Conducted research on best practices, trends and products for the Customer Support Dp.

Execution and management of ad hoc research studies. Preparation of quotation and proposal development, client management, questionnaire design, quality control, analysis and oral presentation of results; consulting responsibilities. Product development. Key account management. Type of studies: telecommunications, mass consumer products and industrial sector. Responsible for the development of strategic analysis using statistical tools. Price sensitivity. CBC, perceptual maps, Cluster, Answer Tree, etc.