Sven Heeren (MBA Finance & Strategy)

Work closely with the Director of Revenue Management, the Category Brand Teams and Pricing Execution Team on price/promotion strategies - Tailor the price/promotion strategies to local market competitive dynamics - Facilitate brand pricing and promotion strategies integration into individual market plans - Work with Regional Revenue Management managers to establish reporting and tracking processes - Ensure goals are achieved by regularly reviewing/evaluating pricing strategies

• Coordinated the amount and timing of price increases with the Revenue Management team, the Brand Marketing team and Sales • Consolidated and supported the development of annual business plans • Revenue Management representative in the development of baseline demand plans and the reconciled financial reforecast • Collected and analyzed competitive intelligence on price, trade spend, capacity, etc. • Participated in pricing improvement projects to implement changes to product pricing structures

• Identified and managed projects that improve the profitability of the Consumer Products Division • Coordinated and lead cross-functional project teams to achieve project deliverables • Developed cost savings plans for the Consumer Products Division through changes in product, production, supply and go-to-market strategies • Reviewed efficiency of the Consumer Products business and recommended initiatives in collaboration with others groups

• Supported sales in their efforts to retain and grow business as well as new business opportunities • Reviewed sales requests for pricing and RFPs • Collaborated with sales, procurement, supply chain and others as needed to drive objectives • Analyzed segment volume, revenue and profit growth development on a key customer and product level assessing the impact of price, costs and promotional programs • Prepared monthly, quarterly, and annual reforecasts and budget/performance reviews

• Worked directly with the Director of Marketing and Brand Management on marketing analysis • Consolidated, analyzed and reported marketing segment (channel) information • Introduced a daily reporting and forecasting tool to better understand product movement

• Supported key customers in the analysis, forecasting, and control of variable product costs (VPC) • Worked with Essbase, Access, and Excel to manage through actuals, forecasts, and other and hoc analysis for management • Served as the headquarters’ primary source of detailed business analysis for internal and external reporting on the Eastern Europe, Middle East and Africa region (with over $1.8B in revenue annually) • Prepared and presented monthly analytical presentation to Director Financial Analysis

• Managed activities, including full budget responsibility, analysis and management reporting for congresses, satellite symposia, regional and local symposia and meetings • Selected venues, managed contract negotiations with venues, audiovisual needs and banquet event orders • Coordinated on-site logistics and managed on-site staff • Coordinated attendee recruitment and managed access-based meeting database

• Prepared and coordinated the budget for reporting to the Paris based parent company including all financials and analysis of associated variances • Reorganized the finance, accounting and controlling departments successfully driving internal operating efficiencies and reduced costs by 10% • Participated as a member of the management team analyzing corporate business plan, strengths, weaknesses and competitive landscape to revitalize sales

• Contributed to the company’s five-year plan for growth; worked with project managers to develop accurate forecasts for the future • Conducted currency hedging • Facilitated and maintained a relationship with Dun and Bradstreet; successfully reducing bad debt to under 1% in 2002 from approximately 3% in 1999 • Developed and coordinated budget preparation including variance and cost analysis • Reported results of monthly financial analysis to senior management at German headquarters

Mitwirkung bei der Aufstellung / Prüfung der Jahresabschlüsse von Mandanten

Teilnahme an Marketingkursen an der State University of New Paltz (SUNY) und Praktikum bei der Investmentbank Paine Webber

Praktikum / Diplomarbeit im Bereich Auftrags- und Projektfinanzierung. Thema: Finanzierung von Joint Venture Gesellschaften in der VR China

Ausbildung zum Bankkaufmann

Finance & Accounting