Talya Yavuz

-Email Marketing: Managed all email campaigns and continuously tested subject lines, designs and CTAs to increase open rate -SEM: Researched and optimized keywords for Adwords campaigns and tested ad copy & landing pages -Social Media Marketing: Managed FB ads and set up distinct paid/organic UTM tracking -Marketing Analytics: Developed marketing scorecard with key metrics summarizing site performance across all channels (Google Analytics) -> used insights to drive and optimize user acquisition/retention

-Developed a digital marketing strategy with focus on social media and its integration with other marketing channels -Analyzed web traffic/behavior and optimize website and campaigns accordingly -Autonomously managed all Social Media accounts -Increased organic FB post reach by 237% (y/y) -Organically increased Twitter engagement rate by 20% (y/y) -Supported generation of a 25% increase in leads (y/y) -Initiated and independently built tracking framework with Google Analytics

Clients: Bayer Pharma, Panasonic -Planned, coordinated and implemented cross-channel campaigns integrating online with offline (OOH, print, website, online/display, POS) -Increased new website visitors and brand awareness for duration of campaign -Optimized website and added elements that highly improved user experience -Managed the development of Panasonic email newsletters and Learn More webpages to increase ecommerce sales -Created quarterly budget forecast and monthly accrual status

-Clients: Deutsche Bank (Global Corporate Campaign and Recruiting Campaign for apprentices, The Boston Consulting Group, Tchibo, Berliner Philharmonie - Planned and coordinated the implementation of Deutsche Bank's international corporate campaign - Supervised the development of print, OOH and display ads in cooperation with art directors, clients and media agencies - Negotiated budget with clients and re allocated budget to increase marketing efficiency

- Supervised the production of new print motifs and advertising material and ensured CD/CI conformity - Assisted in the development of a new marketing communication concept and strategy for a new campaign - Project Management (Prepared briefings and managed process between art directors, production, art buying and media department) - Set up timings, resource plans and quality management

• Analysis of new business opportunities to increase market share in UK • Assisting the development of the mobility concept Touch&Travel • Analysis of market information and target markets • Translation of executive documents (German – English) • Thanks to my performance I was recommended to the admission in the Trainee Program “DB Talents”

• Development and implementation of marketing events (Mrs.Sporty Cook-Book) • Market research and competitor analysis

• Online marketing (SEO, display, affiliate) • Conception and creation of new marketing entertainment concepts • Customer relationship management

Fulbright Scholarship - 3.9 GPA (out of 4.0) Courses: Digital Marketing, Web Analytics, Social Media Marketing, Mobile Marketing, Search Marketing, Business Analytics, E-Commerce, Finance in Marketing Master Thesis: Business Plan for a non-existent innovative affiliate marketing video platform

Strategic Management, Entrepreneurship / Business Plan, International Trade, Communication, Purchasing Management, International Contract Negotiation, Business French,

Internet Marketing, Advertising and Marketing Communication (IMC-Inegrated Marketing Communications), Branding, Digital Advertising, Consumer Behavior

Final Grade: 1.5 (out of 1.0) Courses: -Marketing -Product and Distribution Management -International Management -Management Accounting and Controlling Bachelor Thesis: Myth of the Ethical Consumer: Literature Review of the Reasons for the Intention-Behavior Gap and Empirical Test