Thierry Perronnet

- B2B env, Motion Picture products & services, digital imaging technologies,....). Responsibilities : - P&L responsibilities for the capture product line (100 M$). - Define & implement the marketing strategy in the regions. - Direct & Indirect marketing management. - Pricing strategy / Market shares management / Others elements of the marketing mix. - Business Development Manager for the region. (Lab investment, Investment proposals to the corporation,…). - Innovation Program manager for EAMER

PRODUCTS RANGE : - B2B environment, Motion Picture products (B2B Market Product & services, digital imaging technologies,....). RESPONSIBILITIES :- Pricing strategy / Market share management / Others elements of the Marketing mix. - Definition & Implementation of the majors Entertainment Imaging events (technical road shows, festivals, product launches, …) - Definition & Implementation of the European training Plans for the teams (sales, marketing, technical….).

PRODUCTS RANGE : - B2B environment, Motion Picture products ( capture, post production & distribution films, digital products,..). RESPONSIBILITIES : - Sales & MKG management ( 23 People). - Sales negotiation / management on the production side & labs side. - Sales administration (trade counters)

PRODUCTS RANGE : -B2C env., Mass market products (Photo & Data storage Products). RESPONSIBILITIES : Resulting from the Spin off of Imation company : - Set up of the new financial & administration structures. - Responsible for the move of the company (from Trade Union negotiation till physical move). - Mgnt & dev. of the “SCOTCH / IMATION" Brands & Private labels. - Full P& L management. - Mngt of the sales, marketing, technical & finan. teams ( 15 people). - National leader on the private labels market

PRODUCTS RANGE : - B2C environment, Mass market products (Photo & Data storage Products). RESPONSIBILITIES :- Business Unit Manager. - Management & development of the “SCOTCH” Brand & Private labels. - P& L management. - Management of the sales, mkg, tech ( 12 people). - National leader on the private labels market (France Loisirs, Carrefour, Continent..).

PRODUCTS RANGE : - same as below with a major focus on the Select Series Implementation. RESPONSIBILITIES :- B2C environment - Marketing mix management. - Promotional programs (national & trade marketing). - Merchandising studies & implementation for major accounts.

PRODUCTS RANGE : - Audio Video products (audio, video, camcorder videotapes & accessories range) RESPONSIBILITIES :- B2C environment - Mkg mix management for 4 ranges of products: SCOTCH Brand. 4 M$ budget - Responsible for the implementation of the European mkg plans. - Coordination with the production sites. - European key account management ( Continent, Carrefour,..).

- Audio Video products (audio, video, camcorder videotapes). - Definition & Implementation of the marketing, promotional & trade plans. - Product launches, Merchandising policy. - Market share gain ( from 5th to 2sd position).

- National key accounts ( broadcasters, Gvt, ..) & resellers network management. - Responsible to set up new key accounts team structure. - Turn over 3 M€, 40% growth.

Business Management - Finance . marketing

Under Officer in Mountain Troup ( Chasseurs Alpins).

Techniques de Commercialisation

Sciences économiques

Economie