Thimo Demuth

• Preparing national product launches for NIVEA/NIVEA MEN Deo, Shower, Soap, and Bath Care for all drug, food, and e-commerce customers in multi-functional project teams as an interface between marketing and sales

• Planned international promotions (Germany & Switzerland) for all major key accounts (dm, Rossmann, Müller, Budnikowsky, Edeka, Rewe, Aldi, Lidl, Kaufland, Metro, Globus, Amazon, Coop, Migros) in cooperation with external suppliers • Monitored and optimised internal processes within supply chain planning to ensure a perfect order fulfillment process • Ensured delivery capability at optimal stock levels of promotional items and packaging components

• National project management for product launches / relaunches and promotional activations (FSDU´s for NIVEA Face, Deo & Body, Labello, Hidrofugal, 8X4, Skin Stories) for all key accounts • Collaborated with a cross-functional team (Shopper & Customer Marketing Management, Key Account Management, Master Data Management, VAS Planning & Packaging Development, Sales Forecast Management, Buying, Branding, Quality Management, Customer Service Management) to deliver POS excellence

• Represented, expanded, and developed the NIVEA, Labello, Hidrofugal, 8x4, Florena, Atrix brand / business in 110+ hypermarkets across Bavaria (Edeka, Kaufland, Real, Metro, Globus, Hit, V-Markt) • Executed shopper-oriented POS activities • Optimised product placement and visibility in store • Identified growth potentials for all categories in cooperation with key accounts • Presented new products and consulted and supported key accounts

• “Optimising marketing strategies at Hugo Boss by aligning them with actual customer profiles” • Conducted primary research on Hugo Boss customers´ profiles and shopping behaviours in the Amsterdam, Rotterdam, Eindhoven and Groningen store • Provided recommendations for the BOSS and HUGO two-brand strategy

• Assisted market appointments with key accounts (Macy´s, Nordstrom, Bloomingdales, Amazon) • Edited, updated, and analysed weekly selling reports for key accounts to identify trends and suggested style reorders • Created competitor analysis influencing latest North America product relaunch • Maintained the sample inventory and set up the showroom (pricing) during selling season • General team assistance for the Shoes & Accessories / Bodywear & Hosiery department

• Developed in-store relationships in hypermarkets and convenience shops (Tesco, Sainsbury´s) • Maximised all opportunities to improve brand awareness e.g. merchandising to planograms, installing FSDU´s in store • Monitored sales performance of confectionery products (Kit Kat, After Eight, Quality Street) • Strengthened seasonal category presence via promotions • Drove sales volume by forging relationships with retailers

M.Sc. Sales Management

Studies abroad • Minor in Business and Culture in Australia: International Marketing, Project Management, Consumer Behaviour, Sport Marketing

BBA International Business and Management • Minor in Marketing: International Sales Management, International Product Management, Brand Management, International Marketing Strategy, Online Marketing, Integrated Marketing Communication