Timo Pape

• Managed the integration of 35 cross-functional team members to rally behind one vision to deliver a holistic “training for sport” proposition with €250 million net sales. • Prioritized the introduction of innovative concepts leading to 15% sales growth in 1 year. • Co-chaired the company wide re-evaluation project of the customization process.

• Recruited and managed 10-person team to drive strategy and business delivering $150 million in net sales. • Coordinated closely with sales and account marketing to develop account specific marketing campaigns that were fully integrated into the overall brand creative.

• Developed and executed against a five year strategic business plan targeting €200 million net sales by 2015. • Managed a 7-person cross-Atlantic product creation and go-to-market team. • Initiated the re-introduction of the Performance logo into fashion distribution channels.

• Managed a portfolio of 7 brands across 9 subsidiaries delivering €350 million in net sales. • Directed a 7 person regional team - including Merchandisers, Brand Marketers, and Own-Retail managers - to provide regionally relevant merchandise and fully integrated campaign platforms. • Coordinated the successful launch of 2 new labels via Own-Retail in key metropolitan cities.

• Formulated and executed the strategic business plan to grow the category by 32% to €190 million in net sales. • Championed the introduction of a new product silo achieving 12% business share in the first season • Aligned Product Marketing, Sports Marketing, Brand Communications, Sales and Retail teams to develop and execute integrated go-to market strategies to maximize sell-in and sell-out.

• Conceptualized and implemented a new vision and strategic plan as a key member of the executive team. • Evaluated and re-structured the department to form a dedicated footwear product creation team which included product marketing, design, development and commercialization. • Delivered a re-positioned product range from brief to sales launch within 3 months. • Grew the business from £320 million to over £400 million in 1 year.

• Guided the business to 21 million pairs sold, representing 30% of adidas global footwear sales and €750 million in sales. • Revamped the product range to focus on high margin, high image product and achieving an industry leading 60% average go-in margin. • Developed and championed a shortened process calendar resulting in a reduction of ‘Time to Market’ by 4 months.

• Spearheaded the creation of a dedicated global footwear category. • Reduced SKU count by 30% and renewed focus on a global consolidated in-line range. • Successful lifecycle management of iconic ‘Superstar’ model increasing its sale by 400% to 2.5 million pairs.

• Responsible for bringing products to market in a timely and profitable manner and to optimize category growth. • Lead product manager on the briefing and development of adidas’s first BMX shoe: The Fendercrawler.