Tom Watson

Structure firm’s marketing strategy in the US and EMEA – verticals, markets, channels. Lead firm’s organization and recruitment strategies. Increase product development pipeline speed. - Delivered commercial strategic plan to help win £1.5M investment - Negotiated with US national firms such as Home Depot (up to $500K per) - Structured and optimized product development pipeline to save 3-4 months of developer time

Hired to plan commercial transformation of mid-size Belgian apparel wholesaler and double revenue in 5 years. Focused on omnichannel consumer journey. - Wrote commercial strategy to transform existing EU footprint plus expansion plans for US and Asia., including costs, headcount, resources, revenue milestones and trigger points - Established new Training Academy now training more than 400 staff and 2,000 partners annually - Led Omnichannel project linking digital to firm’s Wholesale network

Omnichannel role leading Retail Operations, EU Franchise, productivity, clearance, discount management and budgeting projects. - New Retail Operating Model for 1,200 Swarovski stores to standardize the complete instore cycle. Delivered digitally on time and on budget - Directed cross-functional team to deliver biggest product launch in Swarovski history (EUR 55M season 1) - Led new discount management structure across 40 markets. Saved EUR 17M in discounts and EUR 4.3M in gross profit in first 6 months

Overall responsibility for the downstream Marketing development of the firm’s global jewelry and watches collection (watches revenue exceeds EUR 100M annually). Key deliverables included collection finalization, pricing, retail marketing briefings, communication toolbox product selection, lifecycle management, mid-term portfolio planning and collection architecture, as well as per season deployment activities for 120 markets.

Responsible for the end-to-end Marketing management of core jewelry lines at approx. EUR 850M (60% division sales). - First season launches saw 23% revenue growth due to increased focus on bestsellers, Christmas and wholesale requirements - Key role in first ever global jewelry consumer segmentation at Swarovski which formed basis for firm’s mid-term strategy - Initiated cross-functional demand planning review which led to significant increases in forecast accuracy and inventory management

Recruited and commissioned to start a new business channel at the firm. Responsibilities included sales and P&L, key account management, market entry strategy, recruitment and training, new product development, service delivery and logistics. - Successfully recruited 11 channel specialists in 9 markets - Took the channel to EUR 20M in second year of operations

Led team of 4 channel specialists to develop existing clients, prospect for new business and market the Tiffany brand in this niche market. Included existing product assortments and bespoke solutions. - Complete team change and successful re-organization upon arrival - Grew the business by more than £1M

International Marketing