Tomy Lorsch

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Tomy Lorsch

Co-Founder & co-CEO

(The company name is only visible to registered members)

  • 28012 Madrid
  • Spain

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Personal information

Professional experience

Educational background

  •  
    Escuela Tecnica ORT

    Mass Media Communications

  •  
    Universidad de Buenos Aires

    Sociology

  •  
    Johann Wolfgang Goethe Universität

    English Philology

  • Languages
    German, English, Spanish, Portuguese, Italian

About me

Tomy Lorsch is a strategy consultant, advising companies, start-ups and agencies in the interactive technology and advertising industry. Mr. Lorsch is also the co-editor of Search Engine Land´s Spanish version and a regular author of the OME News e-magazine.
 
In 2007 Mr. Lorsch partnered with events organizer Eventos OME to produce the Search Marketing Expo (SMX) conference series in Spain, Portugal, Argentina, Brazil, Chile and Mexico. He is also director of Contents of the Online Marketing España (OME) conference and expo, the biggest and most relevant event in Spain.
 
From 2002-2005, Mr. Lorsch served as Online Marketing Director at a travel & education company in Germany, being responsible for its online activities in 14 languages and 20 countries. Later on he joined as 24/7 Real Media´s SEO Consultant for Europe and Japan. In 2006 Mr. Lorsch was Country Manager of YouTube´s competitor MyVideo, as it was aquired by german TV group ProSieben for €40 mio.
 
In 2007 Mr. Lorsch co-founded Findasense, a strategy consulting and online business development company.
 
His vertical expertise convers travel, education media, finances, health and retail and include large names such as Vodafone, Expedia, IKEA, Moneybookers, Bayer, Deutsche Welle, Indra, 20minutos, Rumbo, as well as firms within the WPP, Interpublic Group and Publicis families.
 
Ms. Lorsch has contributed to and/or been quoted in publications such as El País, La Nación, revista Interactiva and OJObuscador. He also serves as a frequent guest lecturer and professor at the IE Business School in Madrid.
 
Ms. Lorsch also brings an international background to his work, having lived and worked in Latin America, Europe and Asia, and is fluent in Spanish, English and German
 

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Tomy Lorsch es un consultor de estrategia, apoyando clientes, start-ups y agencias del mundo del marketing interactivo y publicidad digital. Lorsch también es co-editor de Search Engine Land en Español y es autor regular del e-magazine OME News.
 
En 2007 Tomy Lorsch se asoció a Eventos OME para producir la serie de conferencias Search Marketing Expo (SMX) en España, Portugal, Argentina, Brasil, Chile y Mexico. También es director de contenidos de Online Marketing España (OME), la feria y congreso más relevante y concurrida de España.
 
De 2002 a 2005, Tomy fue Director de Online Marketing para una empresa de turismo e idiomas en Alemania, siendo responsable de su estrategia online en 14 idiomas y en 20 países. Posteriormente ha sido SEO Consultant para 24/7 Real Media en Europa y Japón. En 2006 Lorsch fue Country Manager de MyVideo, competidor de YouTube, hasta que fue adquirido por el grupo de TV alemán ProSieben por 40€ millones.
 
En 2007 Tomy Lorsch co-fundó Findasense, una consultora de estrategia y desarrollo de negocio.
 
Su experiencia en industrias verticales cubre turismo, educación medios, finanzas y banca, salud, comercio e incluye grandes multinacionales como Vodafone, Expedia, IKEA, Moneybookers, Bayer, Deutsche Welle, Indra, BanCaja, 20minutos, Rumbo, así como agencias de las familias WPP, Interpublic Group y Publicis.
 
Ha contribuido o ha sido citado por publicaciones tales como El País, La Nación, revista Interactiva y OJObuscador. También es profesor del IE Business School en Madrid.
 
Tomy Lorsch también tiene experiencia internacional, habiendo vivido y trabajado en Sud América, Europa y Asia y habla Español, Alemán e Inglés.
 
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