Tram Le

Angestellt, Global Senior Brand Manager, Danone GmbH

Paris, Frankreich

Fähigkeiten und Kenntnisse

Start-ups
Brand & Product Management
Segmentation
Positioning
Marketing Communications
Innovation
Business Strategy
Marketing Strategy
Market Development
Consumer Insights
Consumer Goods

Werdegang

Berufserfahrung von Tram Le

  • Bis heute 8 Jahre und 7 Monate, seit Okt. 2015

    Global Senior Brand Manager

    Danone GmbH

  • 2 Jahre und 1 Monat, Sep. 2013 - Sep. 2015

    Global Brand Manager - NIVEA

    Beiersdorf AG

    Led Face Care Performance Anti-age and Whitening globally (over 80 countries)

  • 2 Jahre und 3 Monate, Juni 2011 - Aug. 2013

    Strategy & Insights Manager

    Sears Holdings Corporation

    - Customer Segmentation - Brand Architecture & Product Platform Development - Brand Extension - Pricing Strategy

  • 1 Jahr und 7 Monate, Juli 2008 - Jan. 2010

    Assistant Brand Manager

    Unilever

    Delivered 60% growth in 2008 and 156% growth in 2009 by: - leading various product launches - developing and leading market development assignment (building new communication, trial campaign and extending distribution to reach low-income segments)

  • 2 Jahre, Aug. 2006 - Juli 2008

    Assistant Brand Management

    Nestle

    Delivered 163% growth in 2007 by: - leading 1 brand relaunch and 2 key product launches targeted to consumers and healthcare professionals (Hand-picked out of 4,000 applicants to a Management Trainee program with rotation to Sales, Management Accounting, Trade Marketing, Medical Representatives, Production, etc.).

  • 7 Monate, Feb. 2006 - Aug. 2006

    Marketing Assistant/Buyer

    Shop & Go - first convenience store chain in Vietnam (start-up)

  • Global Senior Brand Manager

    Danone GmbH

Ausbildung von Tram Le

  • 1 Jahr und 10 Monate, Aug. 2010 - Mai 2012

    MBA

    University of Wisconsin - Madison

    Brand & Product Management

  • 4 Jahre und 1 Monat, Sep. 2001 - Sep. 2005

    International Trade & Finance

    University of Banking

Sprachen

  • Englisch

    Muttersprache

  • Deutsch

    Grundlagen

  • Vietnamese

    -

Interessen

Travelling
Technology
Swimming
Sky-diving
Scuba diving

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