Tricia Lucas

Director of the Job Bank

We are a recruiting and consulting firm that helps companies develop and deploy the right recruiting and social media strategies, programs, training, processes, systems, and tools. We recruit or help you recruit more efficiently by focusing on: Recruiting Efficiencies, Employer Branding, and Social Media. We are a recruiting and consulting company focused on IT, Sales, and Marketing professionals in Energy/Utilities, Technology, Pharma/Biotech.

Built the strategic international marketing and social media recruitment plan and managed a team of functional specialists in candidate acquisition, recruiting, content marketing, social media, and graphic design.

Sold Business Intelligence Software as a service (SaaS) Solutions (Analytics, Reporting, Data Management, Integration) and professional services to the Communications, Content, and Entertainment smb and mid market accounts from 2006-2008. Sold to Insurance and Capital Markets sectors for Financial Services. Accounts: Merrill Lynch, UBS, Goldman Sachs, Lehman Brothers, Mellon Bank, Credit Suisse, Bear Stearns, NASDAQ, NYSE, Principal Financial, The Hartford, Travelers from 2002-2006.

Managed strategic partners and develop sales and marketing programs to promote the sale of third party EMC hardware support services, used equipment, and leases. Communicated sales and marketing strategies, trained and educated IBM Global Services on our service offerings: EMC Symmetrix and Clariion support, On-Site Spare Parts, Remote Support Facility Software, 24x7x365 Technical Support, Technical Training, Equipment Reconfigurations, Equipment Removals, and Equipment Sales and Leasing.

Identified strategic partnerships and fostered business development for this Education start-up dot–com and Internet Media Company. Developed business opportunities through websites and HSW Express, a traditional print magazine designed for students and parents. Projects included customized content for partners, content syndication, offline co-development projects and advertising.

One of the original 10 to launch this start-up. Provided leadership in the development of a venture capital strategy, corporate strategy, product development, staff development, public relations plan, sales and client support materials, pricing structures, customer support programs, tradeshows, market research and data analysis.

Set business priorities, managed eCommerce project teams, and identified e-business opportunities for IBM, a global provider of computing solutions. Hired, managed, and developed a team of nine project managers. Defined internet strategy and implemented design components including navigation, segment orientation, market channels, and content management.

Served as one of four account managers that established worldwide sales in a start-up environment, generating total revenue of $5 million in 18 months for private start-up Stingray. Successfully sold to Fortune 1000 accounts in 13 states, Canada, Germany, France, Sweden, Switzerland, Norway, and Italy. Promoted to Senior Account Manager for West Coast territory after Roguewave acquisition

After Beame and Whiteside acquisition managed sales of entire product line to all U.S. education accounts, distributors, and resellers for this developer of PC to UNIX internetworking software. Increased annual sales by 280% and ranked no.1 in new business. MARKETING MANAGER (Beame and Whiteside) Before acquisition managed advertising agency, public relations agency, publication representatives and other vendors.

Developed and implemented marketing plans for 17 new product launches of IBM’s direct response manufacturer of personal computer products. Managed $12 million media budget and advised executive leadership on content and strategy of ads, direct mail, and catalogs from conception to distribution. Managed advertising agency to ensure on-time completion of creative projects and ad campaigns. Promoted and managed corporate brand identity to increase customer awareness.

Developed, negotiated, placed, and evaluated media campaigns for worldwide manufacturer of intelligent networking print systems, including PostScript laser and color desktop printers. Collaborated with manager to direct creative advertising projects from conceptualization to final product guided teams (creative, consultant, outside resources) to ensure projects adhered to messaging.