Ulrike Roeder

Berufserfahrung von Ulrike Roeder

• Bis heute 3 Jahre und 4 Monate, seit 2021

  Lead Embedded Team Markets Customer Powerhause, Global Marketing (Program Lead)

  Bayer AG, Pharmaceuticals Division

  Responsibility to fully establish the Customer Powerhouse business model to improve customer experience in predefined markets (EMEA, Japan, Canada)

• 1 Jahr und 2 Monate, 2020 - Feb. 2021

  Lead Hub EMEA Customer Powerhouse, Global Marketing (Program Lead)

  Bayer AG, Pharmaceuticals Division

  Designed, developed, staffed and led the Hub EMEA with a focus on digital and commercial innovation. Managed the training and onboarding of all involved functions. Led the implemented of the program in 11 countries and 4 global brand teams

• 2 Jahre und 2 Monate, 2018 - Feb. 2020

  Country Division Head Pharma

  Bayer Austria Ges.m.b.H

  Managed the Pharma Division in Austria, P&L responsible for Primary Care and Specialty Business. Led the development and implementation of new organizational structure

• 3 Jahre und 2 Monate, 2015 - Feb. 2018

  Head of Strategy EMEA, Commercial Operations

  Bayer AG, Pharmaceuticals Division

  Designed and led the Commercial Excellence Team responsible for structured capability building/up-skilling of pharma teams. Led the new asset evaluation team to inform leadership on sales potential & enable decision making

• 2 Monate, 2015 - Feb. 2015

  Project Lead Elevate

  Bayer AG, Pharmaceuticals Division

  Led the restructuring program to improve benchmark-driven marketing & sales cost-structure with pre-defined business objectives. Partly co-developed and implemented the set-up at regional & country level. Advised on functional role profiles, part of the HR selection process to identify candidates

• 5 Jahre und 2 Monate, 2010 - Feb. 2015

  Head of Therapeutic Area Thrombosis

  Bayer AG, Pharmaceuticals Division

  Led the best in-class internal and external launch of Xarelto SPAF and VTE indication, responsible for the commercialization of the orthopedic indication. Developed and applied a cross-functional (commercial, medical, market access) launch preparation concept, which became a new company standard for all EMEA launches

• 2 Monate, 2010 - Feb. 2010

  Project Lead Horizon

  Bayer AB, Pharmaceutical Division

  Led the development and implementation of the new organizational structure within Bayer Scandinavia. Advised on functional role profiles, part of the HR selection process to identify candidates

• 3 Jahre und 2 Monate, 2006 - Feb. 2009

  Head of Business Unit Anticoagulation

  Bayer AB, Pharmaceutical Divison

  Turnaround of the Hemophilia business back to growth. Successful launch of Xarelto in the unknow orthopedic indication. Organizational build-up in all markets

• 3 Jahre und 2 Monate, 2003 - Feb. 2006

  Corporate Strategy Consultant

  Bayer AG, Corporate HQ

  Lead 4 long-term corporate projects, mandated by the Bayer Board of Management: Bayer Material Science - Makrolon Strategy, Bayer Materials Science - CAS new business opportunities, Bayer HealthCare APAC, Bayer Consumer Health Care Strategy

• 1995 - 2003

  Diverse Rollen in Sales & Marketing

  Bayer Vital GmbH, Leverkusen

  Held 3 roles in sales & marketing: Sales Representative (1995-1997), Marketing Manager, Diabetes (1997-2000), Regional Sales Manager, Diabetes (2002-2003)