Varun Gupta

Competent, diligent and result oriented professional with incredible experience of 13+ years acquired in Custom tracking through Adobe Analytics and Tag Management Solutions. Skilled at understanding business requirements and translating those into analytical solutions. ▪ Expertise in Business Requirement gathering, GAP Analysis, Solution Design (SDR), Technical Specification Documentation and designing of JSON Data Layer architecture for various Analytics projects. ▪ Helping organizations define their analytics roadmap, define data strategy in alignment with business goals with key focus on execution of analysis and optimization projects, helping stakeholders take data driven decisions bringing value ▪ Utilized analytics tools, like Adobe Analytics, Ad Hoc, Workspace to perform tests analysis, provide interpretation, guidance and recommendations to aid marketing decision making and drive business performance.