Viktoria Prantauer

Key Learning: Maintaining a healthy balance between velocity & efficient processes. Skills: Team management, agency guidance Focus Areas: I developed and implemented the PR, social media and influencer marketing strategy. I also structured and controlled the agency setup and positioned PaulCamper towards stakeholders. Monitoring and performance review were my daily business, as well as coordinating the information flow with the media.

Key Learning: The power of ‘Lean Startup’. Skills: Setting up a marketing & communications department, working KPI focused Focus Areas: I built up the marketing and communications department from scratch, by setting up, implementing and evaluating the brand, marketing and communications strategy.

Key Learning: Do what makes you happy! Skills: Starting a business, setting up brand-, business-, marketing- & communications strategies Focus Areas: Together with my father I established Premium Homes eU at the local real estate market. I was Head of Corporate Communications as well as chief brand architect. I designed the brand from scratch by defining core values and by setting up, implementing and evaluating the marketing and the communications strategy.

Key Learning: In order to be a successful brand, you need to focus on your strengths & never forget your roots. Skills: Customer-centered consultation, sales, finance Focus Areas: I worked as a customer account manager. I was able to enhance my skills in the fields of sales and finance (with a focus on housing finance). During this time frame I also gained a lot of knowledge regards securities business, insurance- and general payment-transactions.

Part-time master course. Abstract of the content: Digital Marketing (e.g. e-mail -, social media-, performance-marketing, SEO/SEA), web (technical aspects), management etc. Project oriented work - marketing, online media, integrated marketing.

Part-time course. Abstract of the content: The marketing of music as a lifestyle product, management, publishing, artists & repertoire.

Part-time bachelor course. Abstract of the content: Marketing- and communication skills, advertising psychology, public relations, artwork- and multimedia-skills, project management.