Nara Kim

Drove development and execution of customer communication strategy via direct mail, email, and mobile messaging, including creative, production, and CRM segmentation for +$200M brand with 65 retail doors. Charged with creating and managing loyalty programs with large potential to drive incremental revenue. Owned and led all digital CRM innovation in retail stores. Grew and maintained Kiehl’s owned customer database with +3M names.

Managed and optimized all marketing-communications activities for luxury $12M PURE Yoga brand. Devised strategies to attract and convert prospects, leveraging direct and email marketing, SEM, social media, partnerships, events, and promotions. In charge of all aspects of website and challenged to overhaul off-brand site, which served as primary source for brand awareness.

Promoted to maximize potential of recently acquired premium Nexxus brand ($180M) to more effectively compete against #1 market player, L’oreal. Identified and capitalized on opportunities to boost sales and market share on all wholesale accounts in food, drug, and mass channels. Consequently increased turn, top-line volume, and brand presence at retail through special packs, in-store, and consumer promotional activities.

Member of U.S. team absorbing all brand development responsibilities for Ragu Canada business. Tasked with fortifying Ragu Sauce business in Canada amidst relocation of all production to U.S. Additionally charged with downsizing Ragu sauce jars, which involved overcoming supply chain complexities and resolving retailers’ go-to-market complications.

Drove product and business strategies to refine merchandise assortments and turn around underperforming Apparel & Accessories business. Subsequently promoted to manage Footwear category (largest business unit).

Created unique, compelling merchandise assortments for 5 unique concept stores in less than 1.5 years. Became the brand ambassador rallying product line managers and Sr. Management to utilize concept stores as the launching pad for exclusive partnerships, marketing events and products.

Achieved sales and margin goals YoY, autonomously managing Footwear business for 6 retail and 10 outlet stores.