Tom Noeding


Angestellt, Senior Social Media Consultant, Social DNA GmbH

Frankfurt am Main, Germany


Social Media Strategie
Social Media Schulungen
Social Media Management
Social Media Marketing
Social Media Monitoring
Social Media Analytics
Online Marketing
Community Management
Influencer Relations
Influencer Marketing
Social Media
Deutsche Sprache
Englische Sprache
Social Media Beratung


Professional experience for Tom Noeding

  • Current 1 year and 11 months, since Mar 2021

    Senior Social Media Consultant

    Social DNA GmbH

    Management of social media projects for our international B2B clients with the ambition to create real impact on their business objectives. - Develop and manage social media campaigns for multinational B2B clients - Create and sustain long-term customer connections and engagements - Deliver monthly reporting, data analysis, and performance tracking - Consolidate social media channel infrastructures on a global scale - Facilitate client workshops and deploy corporate influencer programs.

  • Current 6 years and 3 months, since Nov 2016

    Prüfer für das "Social Media Manager Zertifikat (BVCM)"

    Bundesverband Community Management e.V.

    The BVCM e.V. (German Community Management Association) conducts a certificate examination to evaluate the knowledge and skills of social media and community managers. The assessment includes multiple choice test and practical tasks where candidates must develop a social media campaign for a fictional client. The candidates then present their campaign to a panel of examiners.

  • Current 7 years and 3 months, since Nov 2015

    Dozent für Social Media Marketing

    Volkshochschule Frankfurt am Main

  • 2 years and 5 months, Oct 2018 - Feb 2021

    Social Media Manager Germany

    RS Components GmbH

    - Increased company's presence on social media platforms - Created content - Identified trends - Collaborated with digital marketing teams - Ensured consistency and effectiveness - Used tools to improve key performance indicators - Increased visibility - Tracked campaign activity - Covered industry events in Germany - Managed company's location on Google My Business

  • 8 years and 10 months, Mar 2011 - Dec 2019

    Dozent für Community Management

    Social Media Akademie / Netcareer Academy

    Vorlesung "Community Management" im Rahmen des Zertifkatslehrgangs "Social Media Manager SMA"

  • 3 years and 6 months, Apr 2015 - Sep 2018

    Social Media Koordinator

    REWE Group - DER Touristik Online GmbH

    Managed social media for DERTOUR, JAHN Reisen, DER Deutsches Reisebüro, REWE Reisen, ITS, ADAC Reisen. Created concepts, offers, decision templates. Evaluated & managed social media software. Represented teams during absences/peak times. Setup 450+ Facebook local pages for DER travel agencies, incl. onboarding & support. Interim PM for Urlaubsliebe community. Part of group-wide Influencer Marketing workgroup & conducted in-house social media training for DER Touristik Academy & CAMPUS.

  • 11 months, May 2014 - Mar 2015


    speakR GbR (i.G.)

    The core of speakR was the development of a mobile app on the Heroku platform to help professional speakers improve their reputation and attract new clients. As one of the three co-founders, I was involved in bringing this idea to life. At the idea stage, I conducted market research to assess the viability of the business concept and developed a strategic business plan. The speakR project ended due to funding issues.

  • 1 year and 5 months, Feb 2013 - Jun 2014

    Social Media & Community Manager

    Verivox GmbH

    Researched and prepared social media topics for energy, telecommunications, finance and insurance industries. Identified social media influencers and entered them into PR software. Benchmarked market participants. Monitored, managed and reported on success of topics and promotions. Managed social media channels, posted content, ran promotions, reviewed Wikipedia entries. Gave technical input to communications concepts.

  • 3 months, Aug 2012 - Oct 2012

    Community Manager (Samsung Deutschland)

    Leo Burnett GmbH

    Community management - primarily on Facebook - on behalf of one of the world's largest consumer electronics companies, creation of topic and editorial plans, input of content (posts, articles, photos, videos), answering user questions and comments with high service demands, continuous analysis of insights, monitoring and tracking of measures with established tools, systematic expansion of the dialog with relevant target groups across the entire social media spectrum.

  • 3 years and 4 months, Apr 2009 - Jul 2012

    Community Manager (

    Hansisches Druck- und Verlagshaus GmbH

    Developed community from concept to tech specs, executed beta tests, moderated forums/chats, monitored/documented events, prepared/executed customer presentations, conducted social media trainings, moderated comments, published newsletter, updated member database, acted as internal contact for social media, collaborated with editors, selected/supervised external developers/providers.

  • 1 year and 5 months, Sep 2008 - Jan 2010

    Gründer & Vorstand

    Bundesverband Community Management

    Der BVCM verfolgt den Zweck, die wachsende Berufsgruppe der Online Community Manager und deren berufliche, wirtschaftliche und soziale Interessen wirkungsvoll in der Öffentlichkeit zu vertreten.

  • 9 months, Jan 2008 - Sep 2008

    Country Programme Manager, Community Manager

    MOLI EMEA Limited

    Operative community management incl. chat and group moderation, design of community in Germany and Great Britain (web campaign, market analysis, premium event sponsoring), connecting with various sources to help spread the word, search, pre-selection and interviewing of future employees in GB, localization of editorial community content, office management for Frankfurt and London branches, management of German launch event at DMMK 2008 in Berlin (Video:

  • 1 year, Jan 2007 - Dec 2007

    Management Assistant

    Heisig24 | Industrieaufträge

    Online customer service, webshop administration, sales support

  • 4 years and 4 months, Sep 2002 - Dec 2006



    With 15 locations across major cities in Germany and a proven track record of over 2,000 successful meetings, MEETINGplus was the go-to referral system for entrepreneurs. As the first network of its kind in Germany, we've paved the way for effective business networking.

  • 9 months, Mar 2006 - Nov 2006


    ING-DiBa AG
  • 5 months, Jan 2001 - May 2001

    Community Manager

    Set-up of the community (concept, features and content strategy)

  • 4 months, Sep 2000 - Dec 2000

    Customer Care Manager


  • 6 months, Apr 2000 - Sep 2000

    European Helpdesk Manager

    ACN Inc.
  • 4 years and 8 months, Sep 1995 - Apr 2000

    Kfm. EDV-Mitarbeiter im Bankwesen

    PAR GmbH

    IT-training and support, field service, PC troubleshooting, software installation, failure analysis, inventory management

  • 2 years and 10 months, Oct 1992 - Jul 1995

    Customer Service, Marketingsupport

    IIR Germany GmbH

Educational background for Tom Noeding

  • Feldbergschule, Idstein im Taunus


  • German

    First language

  • English




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