Tom Noeding

Management of social media projects for our international B2B clients with the ambition to create real impact on their business objectives. - Develop and manage social media campaigns for multinational B2B clients - Create and sustain long-term customer connections and engagements - Deliver monthly reporting, data analysis, and performance tracking - Consolidate social media channel infrastructures on a global scale - Facilitate client workshops and deploy corporate influencer programs.

The BVCM e.V. (German Community Management Association) conducts a certificate examination to evaluate the knowledge and skills of social media and community managers. The assessment includes multiple choice test and practical tasks where candidates must develop a social media campaign for a fictional client. The candidates then present their campaign to a panel of examiners.

- Increased company's presence on social media platforms - Created content - Identified trends - Collaborated with digital marketing teams - Ensured consistency and effectiveness - Used tools to improve key performance indicators - Increased visibility - Tracked campaign activity - Covered industry events in Germany - Managed company's location on Google My Business

Vorlesung "Community Management" im Rahmen des Zertifkatslehrgangs "Social Media Manager SMA"

Managed social media for DERTOUR, JAHN Reisen, DER Deutsches Reisebüro, REWE Reisen, ITS, ADAC Reisen. Created concepts, offers, decision templates. Evaluated & managed social media software. Represented teams during absences/peak times. Setup 450+ Facebook local pages for DER travel agencies, incl. onboarding & support. Interim PM for Urlaubsliebe community. Part of group-wide Influencer Marketing workgroup & conducted in-house social media training for DER Touristik Academy & CAMPUS.

The core of speakR was the development of a mobile app on the Heroku platform to help professional speakers improve their reputation and attract new clients. As one of the three co-founders, I was involved in bringing this idea to life. At the idea stage, I conducted market research to assess the viability of the business concept and developed a strategic business plan. The speakR project ended due to funding issues.

Researched and prepared social media topics for energy, telecommunications, finance and insurance industries. Identified social media influencers and entered them into PR software. Benchmarked market participants. Monitored, managed and reported on success of topics and promotions. Managed social media channels, posted content, ran promotions, reviewed Wikipedia entries. Gave technical input to communications concepts.

Community management - primarily on Facebook - on behalf of one of the world's largest consumer electronics companies, creation of topic and editorial plans, input of content (posts, articles, photos, videos), answering user questions and comments with high service demands, continuous analysis of insights, monitoring and tracking of measures with established tools, systematic expansion of the dialog with relevant target groups across the entire social media spectrum.

Developed community from concept to tech specs, executed beta tests, moderated forums/chats, monitored/documented events, prepared/executed customer presentations, conducted social media trainings, moderated comments, published newsletter, updated member database, acted as internal contact for social media, collaborated with editors, selected/supervised external developers/providers.

Der BVCM verfolgt den Zweck, die wachsende Berufsgruppe der Online Community Manager und deren berufliche, wirtschaftliche und soziale Interessen wirkungsvoll in der Öffentlichkeit zu vertreten.

Operative community management incl. chat and group moderation, design of MOLI.com community in Germany and Great Britain (web campaign, market analysis, premium event sponsoring), connecting with various sources to help spread the word, search, pre-selection and interviewing of future employees in GB, localization of editorial community content, office management for Frankfurt and London branches, management of German launch event at DMMK 2008 in Berlin (Video: http://is.gd/dmmk08)

Online customer service, webshop administration, sales support

With 15 locations across major cities in Germany and a proven track record of over 2,000 successful meetings, MEETINGplus was the go-to referral system for entrepreneurs. As the first network of its kind in Germany, we've paved the way for effective business networking.

Set-up of the community (concept, features and content strategy)

IT-training and support, field service, PC troubleshooting, software installation, failure analysis, inventory management