Alfredo Rosing

Recruited to establish marketing operations in 12 countries for this Telefonica / MasterCard joint venture. Lead development and execution of company marketing strategy for Latin America market. Drive mass customer adoption, usage, and loyalty. Position company brand as leader in category and build distribution network. Formulate media/public relations strategy and internal/external communications strategy. Participate in crisis management. Report directly to CEO.

Recruited to build Latin America market. Conducted and leveraged international market assessment to create marketing strategies. Teamed with international partners to develop, design, and execute targeted marketing plans and go-to-market strategy, encompassing customer insights, market segmentation, distribution channels, product positioning, messaging, pricing, promotional/media mix, and sales programs that drove customer acquisition.

Directed all aspects of marketing and customer service throughout Latin America and U.S. Hispanic markets, including Brazil, Mexico, Central America, Caribbean, Colombia, Ecuador, Argentina, and Chile. Developed and deployed product launch, promotion, and advertising programs, strategic marketing plans, and policies/procedures for competitive pricing and inventory allocation

Provided strategic direction and leadership for worldwide marketing in Latin America and emerging markets in Africa, Asia, and the Middle East for startup and now world’s largest telecom distributor. Planned, organized, and managed participation in 50+ tradeshows and events on four continents. Directed public relations, channel marketing, retail promotions, and customer entertainment.

Established Samsung’s telecom business in Central America, Caribbean, Venezuela, Colombia, and Ecuador by directing all marketing activities including joint promotions with mobile operators and distributors, product launches, and special events. Led market research, managed road shows, tradeshow participation, product training, and cultivated strong public relations

Marketing - Business Administration