Anna-Felina Putzer

• Measure, analyze and inspect opportunities with customers in the pipeline • Supporting Sales Programs DACH Enterprise Business Unit, reporting measures and gaps to management and proposing activities to improve pipeline • Pipeline Management: Supporting Account Executives in Pipeline Creation and Progression • Executing AE Success Programs to push business excellence and reaching targets • Running Events like "HSUS - How Salesforce uses Salesforce" sessions

I help start ups and medium sized businesses improving their brand and design by managing several consulting projects including: • Brand building workshops and logo design • Website design with Wordpress Elementor • Image presentations decks (for example on PPT or Prezi) • Wording, corrections and content creation • Marketing campaign planning

• Internship Business Development at Lab1886 - The Incubator of Daimler AG • Bachelor Thesis „Establishment of a sustainable customer loyalty program and brand community based on the example of the world-wide Mercedes me Club“

• Sales and Marketing Automotive Sector • Sales Reporting and Strategic Marketing for Porsche Smart Mobility (Connected Car Services) • Designing and running world-wide customer satisfaction surveys

• Marketing, PR and Design: leading market research in the exhibition and trade fair industry • Providing insights and analytics • Developing marketing strategies for the vintage car sector

• Internship market research • Insights and Data Analytics, conception of and programming questionnaires • Social media monitorings with Brandwatch • Running focus group tests

• Strategic planning and event conception in the automotive and vintage car sector • Target group definition and interviews, statistic evaluation, market analysis

• Market analysis and quantitative interviews with target group in the E-Health sector • Statistical data analysis with SPSS, processing of data and visualisation • Drafting marketing strategies and recommendation for action

Hauptschwerpunkte im Bachelor: Marketingmanagement I Organisationsdiagnostik und Organisationsberatung Zusätzliche optionale Schwerpunkte: Vertriebsmanagement I Markt- und Werbepsychologie I Online Management