Anna Popova
Bis 2020, Tech CRM Manager, Zalando Lounge
Berlin, Deutschland
Werdegang
Berufserfahrung von Anna Popova
Bis heute 4 Jahre und 2 Monate, seit Apr. 2020
Senior Technical Consultant
salesforce.com Germany GmbH Administration of Salesforce Marketing Cloud account, data management and automation; Customer database segmentation; Customer life-cycle journeys set-up and update; Deliverability tracking; Coordination and technical support of the daily business for the email channel; Training and knowledge-sharing process for broader range of stakeholders.
1 Jahr und 3 Monate, Apr. 2017 - Juni 2018
Email Marketing Specialist
Uber
Supporting CRM operational processes in timely and quality manner: — Execution of regular email and in-app communication (from planning to analysis), — Optimizing the communication execution framework EMEA-wide with additional steps and tools involved, — Testing of the internal ESP platform in close cooperation the development team; CRM analytics: — A/B testing in both email and in-app channels (set-up, analysis and reporting results), — Maintaining reporting dashboards & docs.
1 Jahr und 11 Monate, Juni 2015 - Apr. 2017
Project Manager
eCRM Agency 'Out of Cloud'
— Project management (tendering, launching, leading, team management) for up to 5 clients simultaneously — Development & implementation of client’s omni-channel marketing strategy with email as key channel — Management of the email and mobile communications process, end-to-end, across all campaigns in alignment with client’s corporate brand strategy — Ensuring database health, growth and efficiency by overseeing, defining and maintaining database segments
Ex-post Dutch-German cross-border cooperation evaluation Identifying potential areas of Dutch-German cross-border cooperation corresponding to the objectives of the EU-funded programs (Interreg, Horizon 2020, Life) Clients consultation on the EU funding opportunities and eligibility criteria for participation
Ex-post analysis of the Provincial Retail Policy implementation Comparative international research project on the issue of retail vacancy in city centers (the Netherlands, Belgium, Germany) Preparation of the recommendations for the new Provincial Retail Policy
1 Jahr und 10 Monate, Okt. 2011 - Juli 2013
Project Manager
Business Incubator HSE
Consultation on patent application, legal issues, taxation, marketing and management Organization of seminars and workshops for Incubator’s members Development and implementation of education programs on running technological start-ups and creative thinking in business Organization of projects competition
3 Jahre und 2 Monate, Mai 2010 - Juni 2013
Project Manager
Institute for Urban Economics
Quantitative and Qualitative analysis Projects proposal development, set-up, financial management and overall coordination Organization, supervision and leading of trainings and workshops for regional and local governments and public administrations Communication on the Institute's activities and achievements (web-site updates, organization of conferences, workshops, preparation of the annual journal issue)
Ausbildung von Anna Popova
1 Jahr und 10 Monate, Sep. 2013 - Juni 2015
Spatial planning
Blekinge Institute of Technology
Innovative Regions – Theory and Practice; Regional Disparities – Theory and Practice; European Cohesion Policy
1 Jahr und 10 Monate, Sep. 2013 - Juni 2015
Political Science
Radboud University Nijmegen
Institutional Perspectives on Societal Change and Spatial Dynamics; Comparative Planning; European Spatial Planning and the EU Territorial Cooperation Agenda; The EU and Domestic Impact: Economy, Space and Environment; International Environmental Politics
4 Jahre und 10 Monate, Sep. 2008 - Juni 2013
Public administration
National Research University Higher School of Economics
Economics (Microeconomics, Macroeconomics, Institutional Economics) Management (Organisation Theory, General Management, Public Sector Management); Urban Studies (Urban Economics, Housing Policy, Utility Sector Administration, Territorial Planning);
Sprachen
Russisch
Muttersprache
Englisch
Fließend
Deutsch
Grundlagen
Französisch
Grundlagen
Spanisch
Gut
Niederländisch
Grundlagen
Schwedisch
Grundlagen