Anna Popova

Bis 2020, Tech CRM Manager, Zalando Lounge

Berlin, Deutschland

Fähigkeiten und Kenntnisse

Customer Relationship Management (CRM)
E-Mail Marketing
Data Analysis
SQL
Quantitative Methods
Qualitative Methods
Econometrics
Statistics
SPSS
Data Collection
STATA
MS Office
analytical thinking
quick learner
Time Management
coordinate complex projects
communication skills
independence
well organized
details oriented
accurate
team player
motivated
pro-active
Multitasking
Social Media
Training
Project Management

Werdegang

Berufserfahrung von Anna Popova

  • Bis heute 4 Jahre und 2 Monate, seit Apr. 2020

    Senior Technical Consultant

    salesforce.com Germany GmbH
  • 1 Jahr und 8 Monate, Aug. 2018 - März 2020

    Tech CRM Manager

    Zalando Lounge

     Administration of Salesforce Marketing Cloud account, data management and automation;  Customer database segmentation;  Customer life-cycle journeys set-up and update;  Deliverability tracking;  Coordination and technical support of the daily business for the email channel;  Training and knowledge-sharing process for broader range of stakeholders.

  • 1 Jahr und 3 Monate, Apr. 2017 - Juni 2018

    Email Marketing Specialist

    Uber

    Supporting CRM operational processes in timely and quality manner: — Execution of regular email and in-app communication (from planning to analysis), — Optimizing the communication execution framework EMEA-wide with additional steps and tools involved, — Testing of the internal ESP platform in close cooperation the development team; CRM analytics: — A/B testing in both email and in-app channels (set-up, analysis and reporting results), — Maintaining reporting dashboards & docs.

  • 1 Jahr und 11 Monate, Juni 2015 - Apr. 2017

    Project Manager

    eCRM Agency 'Out of Cloud'

    — Project management (tendering, launching, leading, team management) for up to 5 clients simultaneously — Development & implementation of client’s omni-channel marketing strategy with email as key channel — Management of the email and mobile communications process, end-to-end, across all campaigns in alignment with client’s corporate brand strategy — Ensuring database health, growth and efficiency by overseeing, defining and maintaining database segments

  • 8 Monate, März 2015 - Okt. 2015

    Intern

    Royal HaskoningDHV

     Ex-post Dutch-German cross-border cooperation evaluation  Identifying potential areas of Dutch-German cross-border cooperation corresponding to the objectives of the EU-funded programs (Interreg, Horizon 2020, Life)  Clients consultation on the EU funding opportunities and eligibility criteria for participation

  • 5 Monate, Sep. 2014 - Jan. 2015

    Intern

    Provincie Gelderland

     Ex-post analysis of the Provincial Retail Policy implementation  Comparative international research project on the issue of retail vacancy in city centers (the Netherlands, Belgium, Germany)  Preparation of the recommendations for the new Provincial Retail Policy

  • 1 Jahr und 10 Monate, Okt. 2011 - Juli 2013

    Project Manager

    Business Incubator HSE

     Consultation on patent application, legal issues, taxation, marketing and management  Organization of seminars and workshops for Incubator’s members  Development and implementation of education programs on running technological start-ups and creative thinking in business  Organization of projects competition

  • 3 Jahre und 2 Monate, Mai 2010 - Juni 2013

    Project Manager

    Institute for Urban Economics

     Quantitative and Qualitative analysis  Projects proposal development, set-up, financial management and overall coordination  Organization, supervision and leading of trainings and workshops for regional and local governments and public administrations  Communication on the Institute's activities and achievements (web-site updates, organization of conferences,  workshops, preparation of the annual journal issue)

Ausbildung von Anna Popova

  • 1 Jahr und 10 Monate, Sep. 2013 - Juni 2015

    Spatial planning

    Blekinge Institute of Technology

    Innovative Regions – Theory and Practice; Regional Disparities – Theory and Practice; European Cohesion Policy

  • 1 Jahr und 10 Monate, Sep. 2013 - Juni 2015

    Political Science

    Radboud University Nijmegen

    Institutional Perspectives on Societal Change and Spatial Dynamics; Comparative Planning; European Spatial Planning and the EU Territorial Cooperation Agenda; The EU and Domestic Impact: Economy, Space and Environment; International Environmental Politics

  • 4 Jahre und 10 Monate, Sep. 2008 - Juni 2013

    Public administration

    National Research University Higher School of Economics

    Economics (Microeconomics, Macroeconomics, Institutional Economics) Management (Organisation Theory, General Management, Public Sector Management); Urban Studies (Urban Economics, Housing Policy, Utility Sector Administration, Territorial Planning);

Sprachen

  • Russisch

    Muttersprache

  • Englisch

    Fließend

  • Deutsch

    Grundlagen

  • Französisch

    Grundlagen

  • Spanisch

    Gut

  • Niederländisch

    Grundlagen

  • Schwedisch

    Grundlagen

Interessen

Travel
Music
Psychology
Art
Learning

21 Mio. XING Mitglieder, von A bis Z