Anna Rotolo

Taktische und strategische Beratung in der Planung und Durchführung seiner internationalen Kommunikationsmaßnahmen. Entwicklung von internationalen Mediastrategien und Guidelines. Beratung und Projektleitung für internationale Kunden. Internationales Account Management mit Wavemaker- und GroupM-Agenturen. Sicherung des Austauschs zwischen den Ländern/ Best Practice Sharing. Koordination, Planung und Moderation von fachlichen Kundenworkshops. Stetige Marktbeobachtung und Trendscouting

Supporting BRITA Professional in Online Marketing activities (website and content optimisation, email marketing, social media, etc) focused on the Italian market of water dispensers.

Country Online Marketing Manager of Holidayguru.it Manager for the Italian Blog Online Marketing Management Social Media Performance and Market Monitoring & Analysis Affiliation Marketing Press and Communication Management

Support team of PR and Media actvities at Corporate leve. Main tasks: - Supporting Social Media Team within Department Media + PR in establishing structures, channels and contents to highlight Boehringer Ingelherim vis-a-via different target groups - Developing and monitoring multi-channel engagement communication strategies - Analyzing communication strategy in the pharmaceutical industry - Working on my master thesis "The contribution of Social Media in Boehringer Ingelheim's Communication Strategy"

Focus: Online Marketing in European Market - Website Management:Creation of articles, product details and graphic materials for European websites. Update Italian website and creation of press material.Setting up and monitoring of BL and NL websites. - Creation of banners together with advertisement agency - Market monitoring - Social Media Management:Facebook (creation and implementation of different campaigns); CEVO Project (Internal contest's implementation); Youtube videos (update and Management)

Erasmus Placement, writing Bachelor Thesis

Mark 104/110 Human Resources Management Marketing management Antitrust and Competition Law Logistics Management Quantitative Methods

Mark: 1,9 International Marketing and Export Management Financial Reporting (IFRS/IAS) International Business Law Business Research International Business Environment Leadership and Organization Quantitative Analytical Methods Strategic Management International Finance

Bachelor of Arts in Economics and International Marketing Mark: 104/110 Economics Marketing Law Management