David Fehlberg

-Global lead für die Sartorius Master Brand -International Brandspace für internes Brand engagement - Brand & Product Design und UI/UX lead -Globales Teamlead international Americas, EMEA, APAC - Direkte Berichtslinie an den CEO

Global lead for METRO Corporate Master Brand for > 25 countries Brand Positioning lead Development of new Visual Identity & Claim Agency steering, develop, produce & activate the Global Brand Campaign in > 25 countries Digital activation: Business lead global roll out of Website (CMS Sitcore), Ensures Brand compliance within UX METRO Online-Marketplace Communications Drive internal transformation incl. employer branding approach own-business-day.com campaign Lead global Branding Budget

-Global lead for Marketing Com's development related to METROs key benefits with focus on digital and mobile. Cannes Silver Lion Winner 2016. -Responsible for jointly developed Marketing programs with key A-Brand suppliers within global Joint Business Plans. -Global lead for Sustainability Marketing Com's -Established effective Marketing lead of cross functional teams (Internal /Supplier/Agency) -Developed and co-created global Marketing Com's together with 25 countries to drive synergies.

-Developed 360° Promotion Campaigns for globally common themes (country usage >20 countries) -Developed global Promotion Strategy & Process to increase effectiveness and efficiency in promotion execution and migration from Print to Digital. -Responsible for development of METROs global 50th Anniversary Marketing & Commercial Campaign -Accountability for development and execution of first ever Community Stars Award Campaign. Digital platform executed in 17 countries creating significant ROI

Verantwortlich für die internationale Weiterentwicklung von Pricing Strategien

Verantwortlich für: Customer Relationship Marketing Branding Direct Marketing Kundenwarenanalyse Marktforschung Call-Center

Marketing / Controlling / Internationales Management