Donatien Groell

Leading and accompanying Data value creation strategic initiatives within the whole group - working with all GBUs and BLs

• Market research of LPS in China/Europe/Japan, and strategic analysis of a potential investment into Duphaston • Helped with the preparation of international pharmaceutical events (ESHRE & Brand Forum) • Post-event data analysis to improve satisfaction and performance over year • Collected and compiled feedback from 15 different countries through post-events surveys

• Provided forecast activity, sales performance, competition analysis through product category/pricing for EMEA markets • Monitored content development, product/category extension, positioning and concept of new products through a market analysis, • Elaborated media benchmarks, ROI analysis, media performance analysis, search and affiliate marketing ad campaigns

• Master in Management #28 in the world, #4 in Germany by the Financial Times (rankings.ft.com/businessschoolrankings/masters-in-management-2018) • Graduated with an average of 80%, top 15% • Master thesis on the Critical Success Factors of a Digital Business Strategy (80%)

Courses, including: Business World Using Business Software Effective Business Writing Information Technologies Macroeconomics 1&2 Microeconomics Financial statement analysis Econometrics Investments Monetary economics Principles of Risk Marketing Statistics Strategic Management