Ettore Iannella

Key expert in digital areas and social media. I create best practices, new tools, I train the sales team and I drive the knowledge, to increase revenues. Italy, Germany, France, UK, Spain. Responsible for • Performance and reporting of websites, social media and lead generation; • Improving the customer service and rise users appeal; ...and much more. ASK ME

- Digital Manager - Head of Digital, Ecommerce Manager - Senior Consultant in CRM, Social Media

I manage international strategy of Digital, CRM, eCommerce, Social Media and Web advertising in Italy, Europe, US, Mexico, Far East (China, Japan, Korea), Russia and other countries. Responsible of the digital team, I direct projects involving the whole Group, salesforce and retail presence: mono-brand, shop-in-shop and corners, the wholesale distributors, third part agencies and external suppliers, both italian and international.

I am web marketing and social media director for primary clients, B2C and B2B: team management, strategy definition, project deployment, monitoring, ROI measurement and web analytics. Furthermore I am specialized in SEM (SEO and PPC) projects, social networking plans of action, brand protection, digital projects, from clients assessment to metrics definition. I manage an international team of professionals ...and much more

Digital Marketing and Sales Manager in YEK SA Technologies, since the beginning of 2012: development of international projects, with digital, mobile, internet and publishing focus, in Italy and Tessin. On behalf of a primary realty holding, partners and investors I guarantee end-to-end process beginning from strategic planning and marketing to support the operational activities. I have developed the international real estate professionals network to boost sales.

In 2004 promoted to Head of Digital / Web Manager, I reported to the Marketing and Communication Director until 2007 and to the General Manager / AD since 2008, directly managing two resources and various project-teams - I have managed the company web-sites, becoming leader in new subscriptions, views and other KPIs - I was responsible for the internet budget for development and media planning, for the the web campaigns, for SEO and SEM, for the IT tools ...