Eugen Gaßmann

PantaConsult is a supplier of consultancy services focusing on - Sales Performance Improvement, - Marketing Efficiency, - Product Management, and - Business Development in the area of industrial instrumentation/ automation/ sensors & controls and uses a network of experts and technology providers to supply a wide range of services.

ADP is the #1 manufacturer of evaporator coils for residential HVAC systems in North America. The business manufactures all its products in the US and sells exclusively via wholesale distribution to dealers/ contractors that sell and install the products at homeowners (B2B2B2C). Recent projects: • Extensive market research projects with distributors and dealers/ contractors (VOC) to better understand why customers buy/ prefer the brand and how product and offering compares to all major competitors

Festool is a premium brand of power tools, well established in Europe but with tremendous potential for growth in North America. Recent projects: • Reduced 20% in marketing spend, but dramatically increased brand visibility and prospect/ new customer engagement • Introduced Marketing Automation to start ABM and launched NPS survey to 250k+ contacts to increase customer centricity

Leitung eines Kernteams im HQ + Netzwerk von 40 PMs in den Niederlassungen

As Head of Marketing for a Product Line within the Mechatronics Division, leading a small group of Product Managers and assuming worldwide responsibility. Product Management being the majority of work but includes all Market Communication work and direct sales support responsibilities as interim assignments (e.g. Japan, China for Business Development Projects).

Manage the complete Product Management and Marketing Team on behalf of the Head of Marketing (who was based in a different location).

Continue Product Management and lead a small team of Product Managers for industrial weighing components and assume global responsibility for the successful marketing of those products

Worldwide Product Management for the core product of the company as part of a Marketing Team. Life cycle management, definition of new products, international products launchings, creation of all relevant sales literature and sales support materials, promotion campaigns, define target markets and sales approach.

Define global requirements for a new CRM system, select potential suppliers and start implementation across Europe. Project was terminated due to lacking resources

Setup and manage a new line of business to sell weighing components to OEMs, machine builders, automation and engineering companies throughout the UK from our sales office in Cambridge, UK. Set up and manager distribution partners and liaise with industry bodies as well as international sales offices in Europe.

Global Key Account Management for the systems and automation business line providing control solutions for Lube Oil Blending Plants from our international Headquarters in Hamburg, Germany

Direct sales of Industrial Weighing Components and Solutions to Users in the Chemical, Food and Building Materials Industry and to Automation and Engineering Companies as well as Machine Builders. Build and manage a (virtually uncharted) sales territory in the south-east of Germany, achieving > 110% of target in the first year from a home office.

Starting as an internal Sales Engineer to support field sales force and get the necessary experience and training before beeing awarded my own sales territory. Tasks and responsibilities: prepare quotations, make follow-up calls, make cold calls and maintain customer data base in CRM system, prepare customer visits, support in larges systems sales, cover the local sales areas during holiday periods.