Fabian Smogulla

Having grown up in a B2B agency, I went out into the world with two questions: What is B2B marketing all about? And what does the future of marketing look like? My experience showed that there are no longer two silos, being marketing or sales. Marketing is the extended branch, the data-driven business development which helps Sales with two key factors: 1. Less effort in lead acquisition 2. More efficient work, through the best possible result in less time This can be done with up-to-date technology, an appealing design, and the right language. In such a way that your customers understand the added value of your brand at first glance - with their heads and with their hearts. Then your brand can be maximally successful - regardless of your industry and the nature of your business.