Dr. Herbert Fraungruber

> Won University of Munich (Käte Hamburger Kolleg) as a client > Supported agencies Salic, studio steinwender and typo-wimmer with project management > Accomplished client base in health sector (psychology, yoga, Ayurveda) > Branding & identity, conception & website creation Focus on website design & programming, online & offline marketing as well as project management. I develop concepts & websites for individual clients and suppors agencies with my expertise.

> Increased turnover by 25% within the first 2 years > Raised guest review score on booking.com from 8.9 to 9.2 > Launched direct booking on newly developed website to cut costs by 20% > Booking & communication > Controlling & quality management > Hosting & client relationship Due to the consistent implementation of flexible ideas I have been able to position the arte vida as a unique oasis in the middle of Salzburg´s old city for national and international guests.

> Established cooperation with Sony DADC & Red Bull > Expanded management of audio-visual media projects, e.g. for EMI Classics and Singapore Symphony Orchestra > Successfully anchored own brand Pure Audio Blu-ray in audiophile market > Innovative project management for Blu-ray authoring & web development Coordination of audio-visual music and arts projects for major international clients i.e. EMI Classics, Warner Music, Sony Music, Universal Music, Singapore Symphony Orchestra.

> Serviced new customers Salewa/Dynafit, Fischer and JUFA > Pragmatically handled website creation, e.g. turnaround within 3 days > Flexibly led international communication projects for e.g. Nike or Red Bull > Creative consulting, solution & execution Conceptualisation and management of online and offline communication & marketing projects for international clients. Development of creative, tailor-made concepts to strengthen and sustainably position the client´s brand.

> Orchestrated up to 40 international releases per month > Conceived deluxe products, e.g. 2x80CD Karajan and 70CD Callas sets > Central interface between EMI Classics, Abbey Road Studios, artist management and production Central communicator between the marketing and creative team as well as the A&R department at EMI Classics, Abbey Road Studios, the artists’ managements, the CD/DVD manufacturing plant and the production company White Label Productions Ltd.

> Directed multilingual editorial projects (booklets, catalogs, etc.) > Serviced international clients including EMI, Decca, Warner and Universal > Headed Jazz series for Explore Records Working in a multi-lingual office I managed editorial projects for worldwide CD and DVD releases, as well as websites, advertising and marketing tools for music industry heavyweights EMI, Decca and Warner Music.

Linguistics: Slang Thesis: A sociolinguistic study of rhyming slang in England

Linguistics: Ebonics, African-American Popular Culture Thesis: Talk that talk – walk that walk: Verbal and non-verbal discourse patterns in African American (Hip Hop) Culture