Herve Peitrequin

More soon.

Develop and implement user-friendly and efficient web tools for creating best-in-class user experience (website & external portals). Work with Development, UX & Design agencies to develop a new corporate website. Create a unique user experience by working with internal & external partners (engineers, subsidiaries, distributors and end-customers). Create and manage Google Adword campaigns as well as Social Media advertising campaigns to drive qualified traffic to the website.

Develop a social media marketing strategy. Drive innovation in the online marketing space through campaign development and activation. Activate and manage programs day-to-day, develop tools to measure success, and report achievements to the business. Counsel and train internal and external teams on best practices.

Online: set up of an online strategy to maximize inbound links before launch. - Social network strategy using Twitter, Facebook, Linkedin, Viadeo, Plaxo to reach professional as well as non-professional watch industry target groups. - Leveraging of online PR by optimizing press release, creating an affiliation program with pro bloggers. - Management and editing of email campaigns. - Set up of google adwords campaigns.

New skin care lines developer for worldwide launche Market research, product conceptualization, formula and packaging development, consumer’s surveys Trade marketing, guidelines development and support to the countries for the new launch

Responsible for the development of hair care and styling brands on the Swiss market - Financial: management of a budget - Strategy: development and implementation of the marketing mix for 3 product ranges - Media: advertising adaptation and/or creation, development and planning of media campaigns with agencies - Events: creation and development of a sponsoring partnership with the Street Parade in Zürich, audience of 1 mio people - Production: planning of the production for the factories

- Internal as well as external environmental communication - Launch of the environment webpage of Total Germany - Coordination of international renewable energies projects - Internal processes design for factories (ISO 14000 certification)

various trainings, webinars, classes in order to get better with hard as well as soft skills