Joan Pérez Torsiello

• Provided stakeholders with in-depth analysis and improvement suggestions by monitoring, measuring, and reporting Paid digital activities. • Delivered campaign reporting and insights to optimize efforts to increase web traffic, conversions, and lead generation.

• Managed and allocation of the online marketing budget through Facebook, Adwords, and Apple search. • Increased the user base with effective acquisition campaigns by targeting a more qualified audience and uplifted the registration rate by 20%. • Improved retention and engagement by 5% with push notifications, detailed segmentation, scaling the app in 5 countries. • Grew the conversion rate of subscriptions purchased by 10% using data-driven insights and best creatives practices.

• Generated technical reports that reduced analysis time and customer response. • Built better ROI tracking by creating alerts and performance indicators. • Propose a more effective distribution of the client's budget by using financial indicators. • Perform successfully on paid campaigns by effectively distributing the monthly budget.

• Achieved a business optimization that reduced costs by $30K / year. • Led a case study that simulated the opening or acquisition of stores in Argentina. • Generated the financial and operational reports with KPIs for the Executive Committee and Stakeholders. • Pioneered the use of financial instruments and crypto-currencies within the company to leverage the company against hyperinflation.

• Implemented diverse types of financial modeling to calculate the Breakpoint, Net Present Value, Amortization, IRR, Cash Flow, costs, and other financial indicators. • Achieved Bank financing to increase the operational capacity of two of the companies we worked with.

• To teach a group of 20 people. Prof: Gabriel Ramirez PhD. • Topics: Measures of central trend, dispersion, position, asymmetry, kurtosis between others.

• Launched quarterly, monthly, weekly and daily reports about the world economy, advanced, and emerging economies. • Contributed to works and presentations associated with financial markets, commodities markets, and country risk in the region. • Elaborated presentations on advanced economies, commodities, and financial international markets for review and decision-making by the Board of Directors. • Employed the financial platforms Bloomberg and Reuters for daily analyses.

Focused on Business, Entrepreneurship, Innovation & Marketing. Online modality.

Academic excellence for having achieved a high average. Period: 2016-2017-2018