Kerstin Lenz
Angestellt, Global Key Account Manager, TÜV SÜD Product Service GmbH
München, Deutschland
Über mich
Object driven, highly analytical sales & commercial leader with a background of 25+ years in international sales, commercial and marketing roles for leading global sports and sport watch companies. The EMEA sporting goods market with a sidestep into Consumer Electronics is my playground. Profound experience in distributor, customer and pan European business management. Coming with a passion for business development, joint business & marketing planning with stakeholders plays a critical role to me. Always looking for opportunities of growth and improvement. Knowledgeable in strategic business planning process and omni channel transformation of brand’s market presence ultimately targeting an excellent consumer journey at all touchpoints. Online and physical. Strong commercial management skills with a track record of new product launches, product lifecycle management supported by relevant distribution policies and channel right assortment.
Werdegang
Berufserfahrung von Kerstin Lenz
Bis heute 2 Jahre und 11 Monate, seit Juni 2021
Sales Leader Export EMEA & Retail
Amer Sports
Sales and commercial leadership for Suunto EMEA Export and in EU Amer Sports retail doors. Responsible for achieving and accelerating sales & profitability. Local implementation of omni channel brand strategy. Definition of realistic targets, supported by sales initiatives and campaigns. Close interaction with business partners, regular review of local market approach with focus on consumer journey, coaching and guidance to change. Setup new distribution model. Transition of business into new legal entity.
9 Jahre und 2 Monate, Mai 2012 - Juni 2021
Territory Commercial Manager (2017-20) & Commercial Manager Export EMEA
Amer Sports
Suunto brand territory commercial resp. for 4 countries, dotted line sales team management, indirect sales responsibility (B2B, B2C). Suunto, Atomic & Salomon HG commercial management for EMEA distributors. Local execution of brand strategy. Local omni channel strategy, distribution policy, CRA. Commercial plan & toolbox incl. pricing, key initiatives and campaigns. Interaction with country leads and teams, market representation to brand. Territory sales, financial and demand planning / reporting.
9 Jahre und 4 Monate, Jan. 2003 - Apr. 2012
Business Manager Export EMEA
Amer Sports
Sales & commercial business management for Wilson/Suunto brands in EMEA distributor markets. Select, onboard and manage exclusive distribution partner network. Target setting, identification of business opportunities, performance monitoring. Localized implementation of brand strategy. Budget, sales and demand planning, pricelist creation. Sell-in meetings.
7 Jahre und 7 Monate, Juli 1995 - Jan. 2003
Product Marketing Manager EMEA
Wilson Sporting Goods / Amer Sports
Responsible for Wilson EMEA commercial tennis range, bags, squash & badminton. Product development with global HQ teams. Interaction with suppliers, vendor price negotiations. Bi-annual product launches. Implementation of “grassroots” programs. Run trade shows and sales meetings.
5 Monate, Feb. 1995 - Juni 1995
Marketing Associate
Wilson Sporting Goods.
Marketing Associate Wilson Racketsports EMEA
2 Jahre und 2 Monate, Jan. 1993 - Feb. 1995
Excecutive Assistant
Taylorix AG
Executive Assistant of commercial director
1 Jahr und 5 Monate, Sep. 1991 - Jan. 1993
Product Manager
Taylorix AG
German Product Manager for controlling software programs of the company Taylorix AG.
Ausbildung von Kerstin Lenz
3 Jahre, Sep. 1988 - Aug. 1991
Economics, spec. Marketing & Controlling
Berufsakademie Stuttgart - University of Cooperative Education
Study of economics with emphasis on Marketing and Controlling.
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Gut
Spanisch
Grundlagen