Dr. Kinga Sędzielewska Toro

• Market analysis and product positioning, optimizing marketing strategies • Preparation of marketing materials, technical training, and market promotions • Products upgrades and development of new products based on market needs and establishment of associated service systems • Planning and participating in the launch of new services and products

• Advocate for 115 products • Building product awareness by B2B & B2C strategies • Planning and carrying out product launch • Developing product pricing and positioning strategies, monitoring market trends and competitor performance to update promotional strategies and maximize sales • Transmitting product vision to stakeholders using customer research and data analysis • Driving marketing initiatives to increase products visibility and market performance In addition to tasks linked with previous job title.

• Driving marketing campaigns in Poland: liaising with publishers, translators, web portals, and sales team, creating marketing materials • Supporting Product Manager for Genomic Products in daily tasks: creation of marketing material, updating sales tools, supporting sales team, sales data analysis Tasks performed in addition to already existing tasks associated with the previous job title at Promega GmbH.

• Planning, coordinating and assisting with the launch of strategic marketing initiatives • Collaborating with multiple internal and external partners in the creation of marketing material: brochures, newsletters, print and web advertising, social media • Creating content on www.promega.com, LinkedInd, and Instagram profile #promegagmbh • Handling, prioritizing, and problem-solving of multiple tasks connected to multiple projects with strict deadlines at one time

Establishment of the Complementary Scientific Skills Training Programme within the EMBL Internal Training: • Scheduling courses, coordinating logistics, registration monitoring, budget tracking; • Management of website layout and content; • Liaison with external trainers; • Extensive internal and external communication.

• Working across several disciplines on multiple projects with tight deadlines • Writing, managing, and executing a DFG project • Writing routine scientific reports • In-depth data analysis • Leading, coaching, and motivating team members • Communicating with internal and external collaborators • Working in multi-cultural and international environments • Coordinating project activities across multiple departments and institutions • Excellent written, verbal communication, and presentation skills

Methodology: protein purification, SDS-Page, Western-Blotting, polyclonal antibody production, phylogenetic analysis, FISH, PCR, cloning, handling DNA and RNA, Real Time qRT-PCR, FACS, fluorescence microscopy

Theme of the project: “Hormone biosensor system in Arxula adeninivorans”

Theme of the practice: “Differential expression of G. intraradices genes during the asymbiotic and symbiotic phase of the fungus”

Work was performed at the IPK, Yeast Genetics Group, Gatersleben, Germany under the supervision of Prof. Dr. Gotthard Kunze in collaboration with AMykor GmbH, Bitterfeld-Wolfen, Germany

Molecular Biology of Microorganisms, Genetic Engineering, Biochemistry,