Kutaiba Kabbani
Angestellt, ASSOCIATE CREATIVE DIRECTOR / MARKETING CONSULTANT, Blue Apple
Dubai, Vereinigte Arabische Emirate
Werdegang
Berufserfahrung von Kutaiba Kabbani
Bis heute 5 Jahre und 2 Monate, seit Mai 2019
ASSOCIATE CREATIVE DIRECTOR / MARKETING CONSULTANT
Blue Apple
§ Generating creative concepts, creating brand positionings, writing brand stories and pushing clients towards fresh and exciting ideas. § Sensing consumer behavior and perceptions to channel the big idea into different communication touch points be it digital, print, TV, radio or PR. § Providing strategic direction and local insights, in addition to drafting, editing and writing communications for different types of clients to promote their proposition. § Managing work of Copywriter and Art Director teams
7 Jahre und 1 Monat, Mai 2012 - Mai 2019
SENIOR COPYWRITER / CONCEPTUALIZER
FCB
§ Planned and executed creative marketing campaigns for corporate promotions and launching of new product lines. § Crafted content and ideas in coordination with the Strategic Planners, and in compliance with requirements of logical structure. § Developed and produced highly effective, original and targeted advertising and marketing copy in Arabic as well as adapting messages from English to Arabic ensuring consistency in copy, while retaining the original meaning. § Proficient lyrics and script writer.
2 Jahre und 8 Monate, Sep. 2009 - Apr. 2012
SENIOR ARABIC COPYWRITER
ASATSU-DK
§Composedcreativeandcatchyheadlines,taglines,bodycopies,radiojingles,commercialfilms,TVCsand key promotional messages for international, regional and local brands. § Working closely with the creative team within the marketing department to conceptualize or adapt creative campaign ideas. § Managed multiple projects, with the ability to switch from one to the other seamlessly, meet deadlines and stay within budget constraints.
1 Jahr, Sep. 2008 - Aug. 2009
ARABIC COPYWRITER
Ogilvy
§ Provided English-Arabic translation, in addition to drafting, editing, writing and subbing Arabic copy to be used for different channels of communication. § Worked within a range of different writing styles across varying platforms. § Performed final editing and provided final sign-off on projects before being released for publication.
1 Jahr und 2 Monate, Juli 2007 - Aug. 2008
ARABIC COPYWRITER
KALIMAT
§ Rendered English-Arabic translation, composing and subbing of Arabic copy to be used across different media channels. § EditedmarketingandPRcollateralsincludingpressreleases,speeches,features,brochures,website,etc., ensured that all material was conformed with the client’s style. § Employed divergent styles to suit the unique needs of the platform, campaign and client. § Proofreadandcheckedallcopy,andprovidedfeedbackwhennecessarytoensureallcopyiscorrectprior to delivery to the Studio for art-working.
Sprachen
Englisch
Fließend
Arabisch
Muttersprache
Italienisch
Grundlagen