Marianna Bakieva
Angestellt, International Marketing Manager/Communication Marketing Manager, Open for job opportunities in Hannover after family relocation
Hannover, Deutschland
Werdegang
Berufserfahrung von Marianna Bakieva
Bis heute 1 Jahr und 9 Monate, seit Sep. 2022
International Marketing Manager/Communication Marketing Manager
Open for job opportunities in Hannover after family relocation
1 Jahr und 6 Monate, Sep. 2013 - Feb. 2015
Head of Marketing (Sony Mobile Russia)
Sony Mobile Communications
5 direct reports / Marketing budget Management / Creating and managing overall national marketing plan leading to business drive and constant growth of brand KPIs / Application of global marketing strategy and assets in Russia and CIS market/ Sales forces support with long-term and short-term marketing plans and activations
4 Jahre und 2 Monate, Sep. 2009 - Okt. 2013
Head of Marketing Communications (Sony Mobile Russia)
Sony Mobile Communications
3 direct reports/ Marketing communication budget up to 13M US$/ Global marketing communication strategy adaptation and implementation / Media strategy development and buying/ Local digital strategy set up for owned, earned online media/ Sales forces provision with sell-in and sell-through marketing tools
11 Monate, Nov. 2008 - Sep. 2009
Marketing Communication Manager (Sony Mobile Russia)
Sony Mobile Communications
all brand communications management vs. set KPIs/brand guidelines and local legal compliance supervision in brand and co-marketing campaigns/smooth documentation process set up
1 Jahr und 7 Monate, Mai 2007 - Nov. 2008
Head of Marketing in Representative office (Sony Ericsson Russia)
Sony Ericsson Mobile Communications
7 direct reports/budget management up to 25US$/national marketing plan management /channel strategy development/ tactical operative activities with trade partners coordination
1 Jahr und 9 Monate, Sep. 2005 - Mai 2007
Channel Marketing Manager (Sony Ericsson Russia)
Sony Ericsson Mobile Communications
Imaging and Music platform brand campaigns (CyberShot and Walkman phones launches) / Key Clients marketing support/ PR and sponsorship
1 Jahr und 7 Monate, Feb. 2004 - Aug. 2005
Head of Marketing Department
Dymov Holding
5 direct reports/ New brand identity development and implementation/ New superior gourmet products development and launch, incl. concept, positioning and pricing validation, in-house product development (logo, label, packaging), naming and launch campaign
3 Jahre und 6 Monate, Aug. 2000 - Jan. 2004
Senior Account Manager/ Account Manager
TMA-draft Worldwide/ Progression BTL
Up to 5 direct reports/ Clients pool: Schwarzkopf & Henkel, Procter & Gamble, Bacardi-Martini, Nokia/ Ensure smooth and efficient process of client service, coordinating Agencies resources in order to meet Clients expectations and internal profitability KPIs
Ausbildung von Marianna Bakieva
4 Jahre und 11 Monate, Sep. 1994 - Juli 1999
Social psychology
Lomonosov Moscow State University
Sprachen
Russisch
Muttersprache
Englisch
Fließend
Deutsch
Gut