Laura Schwarz

Lapixa is a saas technology company to help individuals & corporates to find, monitor and manage visual content online with a inverted image search bot solving challenges like e.g. competitor monitoring, marketing analysis, copyright infringement, CI management. I have been asked by the same Holding to which belongs Iosis GmbH, to take over the sales direction of this already 2 year old venture in order to set it up for hyper growth within 4 months.

Iosis is a start-up in the ad-tech space, providing unique SaaS technology to help publishers and e-commerce vendors increase website traffic, address their audience in a more direct and personal way and monetize user engagement through web push notifications. I have created the commercial strategy for the start-up from its first day on. Led a team of ten to become the German market leader in terms of market share within the first 6 months.

- Teamleader to 9 employees. - Covering all digital communication activities of the agency's key customer. - Developing state of the art and custom digital solutions including apps, websites, games, social benchmarking tools and digital content. - Developing and leading the implementation of the KPIs and the overall communication strategy. - Overall budget controlling and accurate forecasting for the agency's key account. - Presentation, negotiation and relationship building on senior management level.

• Product Manager Role for Web-TV and Branded Entertainment. Development of the product range. • Business Development, new client Acquisition. • Direct and manage these cross media projects including Social Media, Media, Print, Consumer Activation, SEM, SEO, TV, Web-TV, Smart TV, DooH Devices and more. • Develop effective cooperations with publishers and media partners. • Supervise and lead project from idea to implementation.

- International communication with european customers, consulting and sales - Order to Cash process supervision and coordination of the international supply chain - Optimization of e-commerce and CRM tools regarding Usability and performance - Digital and analog customer care and business development.

- Company creation, development of a consistent business plan, investor relations and presentations. - Recruitment of co-workers. - Development, implementation and supervision of the online marketing strategy. - Development of the brand, planning of the PR campaign. Competitor and market monitoring and analysis. - Development of new communication channels in the Social Web. - Affiliate-Marketing:Game portals, Web-Rings and Online Magazines, SEO, SEM, Usability.

- Consultancy for small businesses in the Paris area on Social Media, e-commerce and Online-Marketing tools - Giving the business owner an insight and understanding of the possibilities of the web for boosting his business and sales volume, providing the best customer service and reaching a maximum of potential clients. - Leading competitor and market studies - Developping personalized action plans for the business owner to implement. - Partially working with a freelance web-developper.

- Internal and international communication in German, English and French. - Administrative tasks for HR, Logistics, Accounting and Sales. - Organization and planning of conferences and business trips - Analytical preparation with regards to content for meetings and international manager congresses - Preparation and realization of Power Point presentations - Relationship building, care and support for clients and business partners.

- Business communication with business partners, exhibitors and visitors of the fair coming mainly from Europe, China and India. - Intensive customer support and service, relationship building - Evaluation and satisfaction of exhibitor and visitor needs - PR, composition and translation of press releases, website content maintenance, News-feeds etc.

- International Business - Foreign Languages and Cultures - Soft Skills - Economics