Luca Pisati
Angestellt, Director Customer Experience, Hospitality.digital (a company of METRO AG)
Düsseldorf, Deutschland
Werdegang
Berufserfahrung von Luca Pisati
Bis heute 4 Jahre und 6 Monate, seit Nov. 2019
Director Customer Experience
Hospitality.digital (a company of METRO AG)
1 Jahr und 4 Monate, Aug. 2018 - Nov. 2019
Director Digital Tools
Hospitality.digital (a company of METRO AG)
Accountable for the overall Turnover, Revenues and Contribution Margin for the HOTEL DE brand for the End Consumer segments (Small and Medium Enterprises, Leisure) across all marketing channels (Engagement, Performance, Partnerships) Leading Business Management activities over the legacy platforms (desktop web, mobile web, apps) Leading migration to the new e-commerce platform as principal Business stakeholder
1 Jahr und 6 Monate, Apr. 2015 - Sep. 2016
Head of Product Management
HOTEL DE (a company of HRS Group)
Led Product Management activities for legacy web, responsive and mobile apps: Product Strategy, new set of Tracking and Analytics requirements, Evangelised top management, Mktg and UX on persuasion and e-commerce sales techniques Defined and implemented a lean Build, Measure and Learn cycle with the goal of boosting conversion rate - Dual Track Agile process (Discovery and Delivery) - Achieved in less than two months double digit conversion optimization on SEM and Metasearch
13 Jahre und 11 Monate, Juni 2001 - Apr. 2015
Freelance Digital Consultant
Luca Pisati Consulting
Independent Consultant: - Customer Experience - Strategy - E-Commerce - Product - Innovation - Project Direction - Transformation
2 Jahre und 4 Monate, Apr. 2012 - Juli 2014
Director of Customer Experience (E-Commerce)
Orange
Led all Digital Design activities (desktop, tablet and mobile): User Research, Information Architecture, User Experience, Visual Design and Copywriting. Defined a new Experience Strategy. Benchmarked competition. Oversaw new visual guidelines development, SEO guidelines integration, customer journeys, product positioning, commercial messages, branding alignment, and tone of voice.
3 Monate, Dez. 2011 - Feb. 2012
Engagement Manager
frog
An in-store Digital Showroom for home appliances and Cross-Channel project, for a multinational retailer owning one of the largest hypermarket chains in the world. Managed the relationship with the client and acted as the main point of contact.
1 Jahr und 8 Monate, Juni 2010 - Jan. 2012
Head of User Experience and Mobile Strategy
PagesJaunes
Led all Digital Design activities: User Research, Brand exploration, User Experience and Visual Design Defined the global product Vision. Defined the mobile Strategy and Product. Benchmarked competition: immersive street display, 3D city mapping, hyperlocal data. Advised on immersive interactive navigation techniques, pseudo-3D transitions, full-3D city representation, street view image processing (light and details enhancement) Oversaw the entire mobile development process.
4 Jahre und 1 Monat, Juli 2006 - Juli 2010
Product Manager, Strategy and Innovation
Orange
6 Jahre und 3 Monate, Feb. 2001 - Apr. 2007
Co-Founder and Partner
IZware
4 Jahre und 11 Monate, Sep. 2001 - Juli 2006
Project Director
Orange
9 Monate, Juni 2000 - Feb. 2001
Co-Founder and Partner
Winged Edge Technologies
5 Jahre und 4 Monate, März 1995 - Juni 2000
Director of Software Development
Nichimen Graphics
4 Jahre, Apr. 1989 - März 1993
3D Computer Graphics Specialist
Various Companies
Ausbildung von Luca Pisati
1984 - 1988
Computer Science
Università di Pisa
Sprachen
Englisch
Muttersprache
Französisch
Muttersprache
Italienisch
Muttersprache
Deutsch
Grundlagen
Spanisch
Grundlagen