Ludgero Encarnação

Pharmahouse.com, is a new company dedicated to distribute and promote brands or companies in Iberian region (Portugal and Spain) in healthcare market. Our focus is Pharmacy's and Para-Pharmacy's (Drug-stores). We are prepare to promote and sale: OTC's, Food Suplements and Nutraceuticals, Herbals,Cosmetics, Oral Care, Devices,etc...

Implementation of good management practices and positive working environment. Creating a new management team and rules of conduct. New internal corporate image and improve working conditions. Implementation H.R. new policies. Manage internal and external conflicts. Finance control and planning. Refriango is a leader company in soft drinks and beverages market in Angola, Refriango is part of the group Wayfield - Portugal

Develop and implement a complete restructuring plan for the business, involving the main areas of activities: Marketing, Sales Force, CRM, Training, Distribution, Costumer Service, Finance Control, Incentive Plans, Salaries, Market Research, Business Development, etc…

Responsible for dynamically reorganizing operations in various business areas. Recovered market leadership profitability and prestige. Achieved distinguished growth in sales and profitability. Implemented long and midterm strategic plan, focused on cost reduction, sales growing, territorial clients expansion and brand development; Promoted effective reduction in trade discount rates. Promoted expansion in general brands, focus on CENTRUM (global Leader Multivitamin), increased sales from US$4.4 millio

Responsible for restructuring Spanish Affiliate (Madrid), created and executed strategic plan for business development, production control and cost reduction, forecast, etc.; Hiring a new management and marketing teams and sales force. Positive results, among others, include doubled sales, obtained remarkable profit and achieved a distinguished market position; Launched various global products (Multicentrum, Caltrate, Advil...) and local products; Implementation of regional synergy between Portugal and S

Leadership and general management of the business. Implementation of several business control systems like CRM / Sales Force Automation, etc. Starting process of self-medication market in Portugal.

Create teams in the following areas: Marketing, Pharmacies Sales Rep’s and Medical representatives, Financial, Administrative, Logistics and Regulatory Affairs; Prepare and implemente strategic Marketing, Sales and Distribution plans; Develope and implemente a national distribution system in O.T.C. business; Launched brands: Centrum, Stresstabs, Anadin Extra, Preparation H, ChapStick, etc.

Responsible for starting up the company in 1992.

Among several developed activities since 1978, it is important to emphasize my active participation in creating the Consumer Health Care Division in 1986, launching the following products: Redoxon, Becozyme, Bepanthéne, Supradyn, Saridon, among others. Responsible for establishing management regulations in sales, marketing, product exhibition at pharmacies, promotion and distribution practices, among other activities in O.T.C. market.