Frank Hohmann

Founder, 100% shareholder and Managing Director. Since 2003 FHC acts as Trusted Advisor für corporate leaders, yet also leads the implementation – often embedded in the client’s team. FHC covers a broad spectrum of General Management issues: From Corporate Strategy, Digital Transformation, Restructuring, Sales/Marketing Activation to M&A Guidance. Handling “emergency missions to fix business issues” is another area where FHC is called in.

Operational business responsibility incl. P/L and budgets of tire replacement business in D-A-CH(Germany-Austria-Switzerland). Functional leadership of Marketing, Pricing, Sales Admin, Billing & Systems und Motor Sport / Racing.) Direct P/L responsibility for € 900m+ Net Sales in DACH. Head Count under direct supervision 100+ associates in above departments Development of pan-European Marketing Support Strategies and plans

Implementation of D-A-CH integration: Organizational synergies via consolidating Marketing, Pricing, Sales Admin and Billing organizations. Business re-engineering via identification and subsequent roll-out of best practice processes across DACH. Development and implementation of key Marketing support programs for DACH with subsequent roll-out across Europe: - e.g. Dunlop’s Race to Road campaign / coop with AMG Mercedes - e.g. “Goodyear Innovations Cup” – CRM / dealer loyalty prg

Business turn-around / restructuring during the worst automotive crisis ever. Consolidation of 4 previously independently managed companies in separate locations into one central organization for Marketing, Pricing, Sales Admin and Billing. 18% Headcount reduction + streamlined structures and processes. All time record high in EBIT, turnover and Price level in the first full FY after restructuring. Transformation of Marketing function to real business ownership with P/L responsibility.

Global Responsibility for Marketing Strategy, Brand Portfolio, Launches, Media, Interactive, Art & Design + Agency coop. 60+ associates. $ 450m Media budget Consolidation of Wrigley’s worldwide Ad Agency structure after pitches in 6 countries. Selection of BBDO and DDB as the only two global networks led to multi-million $ cost savings and improved service levels. US Launch / Global roll-out plan of new lifestyle gum brand “5”. Most successful gum launch ever with premium pricing (+50%).

Direct P/L responsibility DACH: € 200m Sales, 20 associates, € 35m Budget. Steering of Marketing, Trade / Sales support activities for all Brands: e.g. adidas body care, Astor, Rimmel/Chicogo, Isabella Rossellini, Pierre Cardin, Céline Dion. FY 2002-03: + 10% growth in EBIT and Sales + 25% on adidas Body Care via improved coop with licensor adidas (who then allowed to use media footage, products and tickets as B2B/B2C incentives. Transition of Cosmetics Brand “Chicogo” to “Rimmel London”.

Local and regional Brand Management with P/L responsibility for up to € 450m Net Sales and Marketing budgets of up to € 90m. Regional Business responsibilities in Germany, DACH, Western and Eastern Europe for Always, Oil of Olaz, Hugo Boss, Laura Biaggiotti, Secret, Punica und Ellen Betrix / Max Factor. Highest ever results in market share, turnover and EBIT on various Brands.

Majors in Marketing and Management of SMEs. Final Year Thesis: “The importance of Western Expatriates as a Target Group for Consumer Goods Marketing in Hong Kong”. Grade: “First class”