Matthias Heinelt

European CRM and B2B portals strategy and operation for direct and indirect sales; Digitalization, automation and harmonization of business processes; Scrum Chief Product Owner; A.I. based customer segmentation/prospecting; UX analyses and optimization; Leadership of multi-functional and multi-cultural teams; data driven decision making; Moderation and stakeholder management

Project management for a process based unified ERP feasibility study and implementation project to harmonize the ERP system and process landscape; implementation of an European process management strategy and methodology and the related software to document, control und continuous improve business processes

Disciplinary and functional lead of the CRM department; responsibility for the global CRM activities and harmonization of CRM processes and systems; support of local organizations in the development of their CRM activities; strategic development of the CRM department and the global CRM strategy; project – and portfolio management; coordination of external consultants and software developers; budget responsibility for global CRM activities; responsibility for customer loyalty program

Project lead for the development of a global CRM software template with focus on sales and marketing; global direction and coordination of the CRM template rollout including Europe, Japan and the US; supervision and development of the global CRM activities; process definition and –optimization; support of the local organizations covering all CRM related systems and requirements; user training and support

Support and implementation of CRM solutions, focused on marketing, sales and service; implementation of processes and functionalities in SAP CRM and ECC, preparation and execution of customer workshops; training and support of key users within CRM rollouts; project management; collaboration on an sales channel concept and a customer segmentation study