Michael Smolka
Bis 2023, Corporate Officer Digital Sales & Marketing, MISUMI Europa GmbH
Düsseldorf, Deutschland
Über mich
Business: With over 20 years of experience in General Management and Consulting with a strong base in finance/M&A, I am a seasoned leader and manager who helps companies achieve their next level of growth and performance. I have a passion for developing organizations and individuals, and a track record of delivering measurable P&L results in challenging market environments. As former Chief Digital Sales & Marketing Officer and Executive Board Member at MISUMI Europa GmbH, a global technology/ e-commerce company for factory automation, I accelerated Growth in 2021 with revenue growth of 25% p.a. to €150mn and improved OP margin by 15 PPT. I established a five-year corporate strategy to reach €300mn sales in Europe, transformed Go-to-market activities and represented the group's digitalization of sales and marketing globally. Private: I am a family man, love outdoor activities and enjoy personal development in numerous fields. I am a lifelong athlete, health and sport centered person.
Werdegang
Berufserfahrung von Michael Smolka
Bis heute 6 Jahre und 7 Monate, seit Okt. 2017
Advisor und Interim Manager
SMOLKA Creating Value - Growth Consulting
Ich unterstütze Unternehmen im deutschen Mittelstand, insb. Familienunternehmen, Tochtergesellschaften globaler Konzerne und Portfoliogesellschaften von Private Equity bei der Ausarbeitung und Implementierung nachhaltiger Wachstumsstrategien (-> Strategie, HR, Organisation, Prozesse, IT, KPIs, Incentives). Mein Fokus liegt hierbei auf B2B-Unternehmen aus der Industrie und Handel, wahlweise auch mit E-Commerce Bezug.
1 Jahr und 2 Monate, Apr. 2022 - Mai 2023
Corporate Officer Digital Sales & Marketing
MISUMI Europa GmbHMain Result: Accelerated profitable Growth and hit ambitious Targets Increased revenue by over 22% p.a. to over €150mn in challenging market environment (Automotive crises, Corona) / increased Operating Profit Margin by 15 PPT Operational Achievements: Established 5-year Corporate Strategy jointly with company CEO in extensive BP process to reach €300mn sales in 2025 Led Digital Sales & Marketing transformation and change management in FY21
2 Jahre, Apr. 2020 - März 2022
General Manager ppa. Sales & Digital Marketing Europe, Business Planning
MISUMI Europa GmbHResponsible for integrated European Go-To-Market activities (Digital Sales and Digital Marketing). Led Digital Sales Transformation in FY21 resulting in sales increase of over 25%. Driving Digital Marketing activities such as SEM (SEO, SEA), Marketing Automation (MAS), UX / Front End Development and Social Media to increase long term brand value (sales) of MISUMI and generate new and more active users (Designers, Purchasers, Maintenance etc.)
1 Jahr und 11 Monate, Mai 2018 - März 2020
General Manager Sales Europe and Business Planning/Intelligence
MISUMI Europa GmbHB2B E-Commerce - Strategy, Sales, Marketing, Business Intelligence, Industrie 4.0, xEV - Leading a European wide, high performing sales team (Country Sales Manager, Area Sales Manager and Inhouse Sales) to transfer MISUMI Europe strategies into operational sales activities - Established and further develop Business Intelligence Department to ensure data driven understanding of customers, markets, competitors - transforming insights into daily actions for Management and Business Units and Sales Force
1 Jahr und 6 Monate, Apr. 2016 - Sep. 2017
Unternehmensentwicklung Int., Geschäftsbereichsleiter ppa.
Kaufland Stiftung (Schwarz Gruppe)
Go-to-Market & Revenue Growth | Turnarounds Strategic and operational Projects to support growth and efficiency.
5 Jahre und 1 Monat, Dez. 2004 - Dez. 2009
M&A und Restrukturierung, Projektmanager
Drueker & Co., KPMG Corporate Finance, ARCANDOR AG
M&A, Summer Analyst - German Team
Lehman Brothers (London)
M&A, Intern - Consumer Goods
Sal. Oppenheim (Köln)
Ausbildung von Michael Smolka
BWL, Auslandssemester
Universität St. Gallen
Finanzierung, Corporate Finance
BWL
Universität zu Köln,
Produktpolitik/Marketing, Steuerrecht
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Polnisch
Muttersprache