Olivia Höwing

- Led inbound sales with full sales cycle responsibility, increasing monthly new business sales by 20% - Shaped sales strategy by investigating potential client segments, resulting in the detection of a core market

- Conducted a competitive analysis, leading to the relaunch of digital media branding - Performed a trend analysis for a key account, resulting in its contract renewal

- Identified new target segments by testing 15 hypotheses through iterative customer development - Generated 10 affiliate partnerships by reaching out to social media influencers and local communities

Event Planning, Event Management, Sponsorship Management and PR

- Led the development, launch, and marketing of a mobile application for Golf coaching within four months - Coordinated product roadmap with developers and designers and beta-tested first version with 20 users

Data Visualization, Data Manipulation, Statistical Distribution, Hypothesis Testing, Data Retrieval w/ Python and SQL

Product Strategy, Customer Development, User Stories, Rapid Prototyping, Roadmap Prioritization, Metrics & OKRs, Agile Development, Stakeholder Management

Digital Business Strategy, Tech-based Entrepreneurship, Digital Marketing, Communication Strategy, Quantitative Methods, Statistics

Advanced Strategy for Business, Design Thinking, Entrepreneurship, Marketing, Intellectual Property Management, Applied Systems Thinking