Peter Moran

Apparel manufacturer focused on aviator-style winter headwear and accessories. Positively influenced sales, marketing, and company operations soon after coming onboard. Advised executive management on sales strategy, pricing strategy, business development, website strategy, product development, branding issues, and trademark disputes. Brought structure to a fluid business environment.

Regional publication providing business advice to C-level executives managing small- to mid-size companies. Co-founded Smart Business Ideas and ThinkBusiness magazines to address the information and B-to-B advertising needs of companies within the greater metro DC area. Responsible for all magazine content, including research, managing writing staff, and editing; managing product development, product positioning, distribution strategy, pricing strategy, targeting/segmenting, developing marketing collat

Non-profit organization dedicated to promoting graduate business school education. Responsible for marketing, sales, web content, and product fulfillment for www.mba.com; managing bulk distribution; implementing marketing plans; tracking, analyzing, and reporting sales performance; managing product development and product launch process; developing product collateral; copy writing; and communicating with customers and vendors to maximize customer satisfaction levels. • Exceeded original 2003 forecast for

Start-up software company focused on developing wireless e-commerce and information applications. Responsible for managing business operations and supervising five employees: Created five-year business plan, forecasts, and integrated marketing plan; developed corporate marketing strategy; managed business development; and defined target markets; and served as primary contact to wireless carriers. • Developed product requirements, marketing strategy, pricing, and communications plan for BeaconServer, the c

Professional services group of AT&T specializing in networking and electronic commerce services. Managed service offering for network evaluation, capacity planning, and technology updates for corporate networks. Conducted primary and secondary research, managed corporate information platforms, and interfaced with external vendors to identify and purchase information services. • Saved over $100K by consolidating and integrating contracts for information and data services. • Streamlined and reduced costs in

eMarketing Tools and Techniques Strategic Database Marketing Customer Relationship Management Mobile Marketing