Rija Razafimahery

• Lead a team of experts to deliver analytics solutions for major clients such as Coca-Cola and Ferrero. • Maintain client relationships, ensuring analytics align with business goals for project success. • Create proposals using TD Reply's expertise and Reply network to address client needs. • Convert complex business questions into analytical tasks, providing insights and recommendations. Skills: Agile Methodologies · Data Science · Marketing · Leadership · Strategy

• Managed data science projects for Hospitality Digital (HD), a Metro AG subsidiary, focusing on growth and upsell opportunities. • Built and implemented machine learning models on GCP using tools like BigQuery, Kubernetes (GKE) and Vertex AI. • Led cross-functional teams , including software engineers, BI analysts, and data scientists, ensuring seamless project execution. • Mentored junior team members, promoting best coding practices.

• Developed strategies for premium automotive brands using customer data to understand behaviour and preferences. • Established campaign KPIs, monitored asset performance, and orchestrated A/B tests to improve marketing strategies. • Designed targeted communication plans with insights and campaign recommendations based on segmentation. • Engaged with stakeholders to convey data insights and pivoted strategies in response to evolving industry trends and technologies.

• Managed global marketing for Mercedes-Benz, AMG, and smart, aligning initiatives with brand vision. • Acted as main liaison for agency-client relations, coordinating feedback between local markets and HQ. • Led local execution of global campaigns, ensuring consistency with strategy and reporting to HQ. • Oversaw local adherence to brand identity and design, maintaining uniform brand appearance.

• Created global marketing communication strategies for premium automotive brands such as Mercedes-Benz, and smart. • Compiled and analyzed data from multiple internal and external sources, to gain insights on clients' customers and competitors. • Developed strategic communication plans, campaign recommendations, and customer journey maps based on segmentation. Skills: Data Analysis · Marketing · Market Research · Project Management · Strategy

• Coordinated the collection and distribution of donations to support the needs of migrants, refugees, and asylum seekers • Supported the program's initiatives to provide food, shelter, and medical assistance to vulnerable individuals and families • Contributed to community outreach efforts to raise awareness about the program and its mission

• Compiled and analyzed statistical data on registered employment and unemployment for the yearly activity report on the labor market • Researched and reported on the number and conditions of Malagasy migrant domestic workers in Lebanon, Kuwait, Qatar, and Oman • Advised on the implementation of international standards for the classification of occupations and industries in the production of labor statistics

• Compiled and analyzed statistical data on employment, unemployment, and wages in countries of the Americas and the G20 • Examined ILO methodological questionnaire findings on labor market indicator measurement practices, identifying priority occupations and industries • Conducted an inventory of country practices , finding similarities and differences in measuring labor under-utilization, underemployment, and volunteer work • Contributed to metadata definition for the 2011 Yearly Indicator Questionnaire