Siddharth Patkar

I am responsible for Marketing and Student Acquisition for the Entrepreneurship and Innovation master’s program (MEsIM), introduced by the university. My responsibilities include identifying and engaging with student communities, creating engaging content for various platforms, and organizing online events with industry experts. Additionally, I manage a team of student workers to support marketing efforts and I am also responsible for collaboration with international universities for the program.

My responsibilities were focused on leads research, engaging with publishers, and enhancing their engagement as well as driving the growth of the business. This involved researching and executing outreach campaigns to acquire new publishers. I coordinated the integration of BitLabs Offerwall on the publishers’ mobile apps and websites, collaborating with the technical team for seamless integration. I also developed content for monthly newsletters and worked on the new BitLabs website.

I led internal communications and worked closely with several functions within the Company to supporting them in executing communications campaigns. This involves providing strategic inputs on content for emailers, intranet, social media, event management and creating exciting video content for the internal audience.

I was responsible for managing clients and driving the teams performance. I worked with leading FMCG brands like Godrej Tyson Foods, London Dairy Ice Creams, and Parachute Hair care products from Marico to name a few. Additionally, I have also been involved in strategic business development projects for Star Sports, Levis Jeans, Cinthol Deodorants and Set Wet Deodorants. I have also worked with cross-functional teams to develop content for press releases and media pitches for clients like Sony PIX.

I was assigned a team to manage client servicing and drive performance of the responsibilities assigned. Leading the team, I worked with one of the global leaders brands like Ambi Pur, Ariel by Proctor & Gamble (P&G)I and Johnsons & Johnson Medical Devices. I was responsible for business development. Some projects worked on were Janssen India (a division of Johnson & Johnson) for the launch of a new drug – Invokana for Diabetic patients and the launch of their new range of Fusion razors by Gillette.

I was responsible for building media relations and executing the public relations strategy for the products and corporate brand. Additionally, I skillfully managed the team's expenditures and budgets, maximizing resources to drive results. I also supervised Corporate Social Responsibility (CSR) projects. I was also appointed to train the team across Asia-Pacific to report and record media queries, responses, and coverage on Vocus, an independent media tracking system for Mondelez globally.

I led the team to execute successful PR campaigns for clients across sectors like IT, real estate, and Pharma. My role involved building and enhancing clients' image in the media through strategic PR initiatives. I drove the team to deliver impactful results and achieve campaign objectives. Additionally, I was responsible for Business Development, as well as negotiating and securing advertisement space in regional media, thereby contributing to the agency’s annual revenue growth.

I coordinated PR activities and pitched stories for my clients to for clients to build a positive brand image and reputation among the stakeholders through media. I successfully managed media interactions and organized press conferences and tracked media coverage and analysis of clients and their competitors reported in the media. I also supported other teams and volunteered for new projects and worked on media statements and responses to be shared with the media in crisis.

I drove sales for automotive car kits of sun control films in 62 showrooms across Mumbai. I successfully managed to convert 11 showrooms across Mumbai for an exclusive supply of premium car kits directly through authorized distributors. I also trained the sales team in the western zone of India, organized training programs for applicators of sun control films, and assisted the management in developing pitch presentations for associations with automobile manufacturers.